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B2B Marketing Blog

Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Wed, Aug 07, 2019 @ 04:23

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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B2B Web Design 101: Usability Best Practices

Posted by Kasey Killeen on Wed, Jul 10, 2019 @ 01:55

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

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Driving Growth Through Inbound Marketing

Posted by Allison Thompson on Tue, Jul 02, 2019 @ 12:48

Our Client 

Conveyer & Caster – Equipment for Industry is a third-generation, family-owned, solution-driven material handling distributor based in Northeast Ohio. Founded in 1961, they have a clear and simple mission—providing storage and handling solutions that improve material flow for their customers. Since their founding, Conveyer & Caster has grown to nearly 50 employees, including 17 outside salespeople.

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The 5 Lead Generation Marketing Solutions Every Business Needs

Posted by Chris Peer on Thu, May 09, 2019 @ 01:23

Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be one of the last to be cut if you want to keep that pipeline pumping.

When determining the best way to allocate your marketing dollars, you’ll get the most bang for your buck by directing a substantial amount to your website—after all, it’s your marketing hub. This means every marketing initiative should support your site’s ability to attract visitors. With this strategic approach in mind, there are five main marketing solutions we highly recommend that will maximize the number of leads generated through your site:

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Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing

Posted by Nadine Nocero-Tye on Mon, Jan 28, 2019 @ 01:35

As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.

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7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them

Posted by John Julien on Fri, Oct 19, 2018 @ 08:45

Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.

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5 Lead-Generating Marketing Solutions Every Manufacturer Needs

Posted by SyncShow on Tue, Oct 17, 2017 @ 10:05

Marketing budgets are always a sensitive topic—particularly for manufacturers who depend on a pipeline of projects that can ebb and flow throughout the seasons. During revenue downturns, it seems as though marketing is always the first budget to be cut when in reality it should be the last, especially when you want to continue pipeline growth.

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