AI Is Raising the Content Quality Bar
by Abigail Louisin on Tue, Sep 15, 2026 @ 01:56
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AI search engines like ChatGPT and Claude pull from the best of the web. As a result, shallow, generic posts rarely get cited in AI-generated answers.
Ungate Your Best Content (Yes, Even the Good Stuff)
by Abigail Louisin on Mon, Aug 17, 2026 @ 07:45
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You’re probably hiding your best work behind a form.
Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting
by Abigail Louisin on Mon, Oct 20, 2025 @ 05:08
Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …
Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies
by Chris Peer on Fri, Mar 15, 2024 @ 08:24
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Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …
Boosting Your HubSpot ROI: How Team Training Drives Success
by Chris Peer on Mon, Oct 09, 2023 @ 03:49
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It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sale …
Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies
by Chris Peer on Tue, Sep 19, 2023 @ 11:36
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Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …
Why Sales Leaders in the Transportation Industry Don’t Need More Leads
by Chris Peer on Tue, Dec 08, 2020 @ 11:50
A recent study produced by the Transportation Marketing & Sales Association (TMSA) illustrated that 50.5% of sales teams fail to hit 90% of their sales quota. The same study states that sales leaders have a significant interest in aggressive lead generation activities.