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B2B Marketing Blog

Using Paid Media to Drive Lead Generation

Posted by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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Driving Qualified Leads Using Digital Marketing

Posted by Paul Barney on Mon, Mar 16, 2020 @ 09:00

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

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You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?

Posted by Greg Lukach on Tue, Mar 10, 2020 @ 10:00

You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?

B2B usability design (or B2B UX) may be the issue.

As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.

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3 Crucial Elements of Inbound Marketing

Posted by Jessica Sandoval on Thu, Oct 10, 2019 @ 09:30

Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.

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How to Take Charge of Your Lead Generation & Conversion

Posted by Nadine Nocero-Tye on Thu, Sep 12, 2019 @ 11:58

If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming and detailed.

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3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

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Why Is Business Growth Important?

Posted by Kyle Bakos on Wed, Aug 21, 2019 @ 01:10

A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reasons for growth of business goes on and on, but there are three we value the most.

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