7 Common Email Marketing Mistakes and How to Avoid Them

Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.

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Topics: Email Marketing Professional Services Mobile Lead Generation

5 Lead-Generating Marketing Solutions Every Manufacturer Needs

Marketing budgets are always a sensitive topic—particularly for manufacturers who depend on a pipeline of projects that can ebb and flow throughout the seasons. During revenue downturns, it seems as though marketing is always the first budget to be cut when in reality it should be the last, especially when you want to continue pipeline growth.

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Topics: Lead Generation Manufacturing

The Importance of Incorporating Digital Marketing into Your Business Strategy

BeaconCFO Plus is a professional CFO service firm that has generated new clients through introductions by a variety of contacts in the personal and business networks of its CFOs.  These contacts were established over time through the firm’s collective efforts in connecting through traditional business development processes.  While we have been successful following this approach, changes in the marketplace led us to conclude the dynamics of business development required more than our traditional methods.

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Topics: Inbound Marketing Lead Generation

Using Brand Journalism to Attract Prospects

A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page these days. Is there a way to stand out above the rest?

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Topics: Lead Generation Expert Knowledge Online Brand Strategy

Consider Your Buyer's Journey When Educating Prospects Online

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a salesperson. Considering this information, you need to position your website and print collateral to do the selling for you, without being obvious or annoying.

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Topics: Lead Generation Inbound Marketing Expert Knowledge Online Brand Strategy

Manufacturing Firms Need to Fuse Digital & Traditional Marketing

The word integration is frequently used in the industrial world. However, integration regarding digital and traditional marketing strategies is often overlooked. A common worry voiced by those in the industrial space references how “adopting a digital marketing strategy will require too much time and money, so it’s best to stick to traditional marketing.” This holds true even if the company’s traditional efforts are underperforming. While implementing a successful digital marketing campaign does take some finessing, it is fairly easy to start shifting gears toward digital. Outlined below are several ways in which industrial organizations can begin integrating traditional and digital marketing strategies.

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Topics: Manufacturing Lead Generation

Content Is King . . . And So Is LeBron James

Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King James, because let’s be real - the past month in Cleveland has been one we’ll remember for the rest of our lives. Being a digital marketer, it goes without saying that i’m also going to have to give some of this credit to content marketing.

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Topics: Lead Generation

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