A few weeks ago, we published an article regarding how your website can be your perfect salesman. Typically, your website is the first interaction that your prospects and leads have with your manufacturing organization, so it is important that the site is functioning at the level you need. But how do you measure this success? By looking at these 5 website metrics, you will be able to track the success of your ‘salesman’ and identify what is or is not working.
1. Traffic & Source
One of the key indicators regarding how your website is fairing is the overall amount of visits it is receiving. While this metric has its limitations, it is a good way to determine whether your website is growing or declining. It can also show you how promotions are affecting traffic, say you promote a new case study on a popular social media avenue and suddenly see a huge spike in traffic, for example.
Metrics & ROI