Share this
3 Content Promotion Tips for Manufacturers
by Kasey Doyle on Thu, Sep 24, 2015 @ 06:00
The amount of information on the Internet grows larger each day as more and more manufacturing firms implement content marketing strategies. By 2020, it is expected that the amount of information on the web will grow by 500% (The Content Code) - meaning that a lot of content will go unread. So how do you ensure that your well thought out content gets seen? Below are 3 content promotion tips for manufacturers.
1. Influencer Marketing
When it comes to content creation and promotion, influencers are your friends. Co-created content is an extremely powerful tool that can elevate your content strategy. Your prospects want to hear from their peers regarding their pain points, not just your organization.
In order to tap into this market, it is important to not only recruit influencers to write for you, but also give them a reason to share your collaboration. Influencers are busy just like you, so consider providing them with pre-written social messages, etc. It’ll make them more likely to share your content with their vast network if they just have to copy and paste social shares rather than come up with their own promotional material.
2. Bylined Articles / Guest Blogging
Bylined articles or blog posts in trade publications are great for brand awareness. Often times we see that prospects in the industrial space don’t have time to comb social media for the latest industry updates. Instead, they use their limited time to view trade publications or other industry specific media outlets.
The great thing about bylines is that they are free, and once earned, can be an excellent place for citing your own content and driving traffic back to your business. The major time commitment, other than writing the article, deals with pitching your thought leader (usually an executive) to the chosen publication. This can be a time consuming task that might not end with success. Make sure to treat this process like a pipeline; you need to reach out to more than one publication as well as follow-up from time to time in order to have your deal ‘close’.
3. Content Broadcasting
Yes - social promotion and email promotion are still one of the major avenues for content promotion. However, you should not put all of your eggs in this basket; a common occurrence in the manufacturing space. In order to be successful in social media, you should try to build a community one social channel at a time. For example - LinkedIn is one of the top places for industrial buyers to be spending their time, so create content geared towards that platform and leverage the half-life before moving on to the next channel.
Regardless of how your organization decides to promote and distribute content, you need to develop a written strategy so that everyone is on the same page and can be held accountable. Do you see success with a specific content promotion technique your company is using? Tell us about it in the comments!
Share this
- Inbound Marketing (126)
- Manufacturing (82)
- Lead Generation (70)
- Website Design & Development (58)
- Social Media (46)
- Online Brand Strategy (38)
- eCommerce (33)
- B2B Marketing (29)
- Expert Knowledge (28)
- Digital Marketing (27)
- Company Culture (22)
- Content Marketing (16)
- Customer Experience (15)
- Metrics & ROI (15)
- Search Engine Optimization (15)
- Marketing and Sales Alignment (12)
- Transportation and Logistics (10)
- Content Marketing Strategy (9)
- Email Marketing (9)
- SyncShow (9)
- Digital Sales (8)
- Lead Nurturing (8)
- Digital Content Marketing (7)
- Mobile (7)
- Brand Awareness (6)
- General (6)
- Digital Marketing Data (4)
- Video Marketing (4)
- LinkedIn (3)
- Professional Services (3)
- Transportation Insights (3)
- Demand Generation (2)
- News (2)
- PPC (2)
- SEO (2)
- SSI Delivers (2)
- Value Proposition (2)
- Account-Based Marketing (1)
- Facebook (1)
- High Performing Teams (1)
- Instagram (1)
- KPI (1)
- Marketing Automation (1)
- Networking (1)
- Paid Media (1)
- Retargeting (1)
- StoryBrand (1)
- Storytelling (1)
- Synchronized Inbound (1)
- November 2024 (1)
- October 2024 (4)
- September 2024 (4)
- August 2024 (4)
- July 2024 (1)
- June 2024 (1)
- May 2024 (4)
- April 2024 (1)
- March 2024 (3)
- January 2024 (2)
- December 2023 (4)
- November 2023 (3)
- October 2023 (1)
- September 2023 (4)
- August 2023 (3)
- July 2023 (2)
- June 2023 (2)
- August 2022 (2)
- July 2022 (2)
- June 2022 (1)
- March 2022 (2)
- February 2022 (1)
- January 2022 (2)
- October 2021 (1)
- June 2021 (1)
- May 2021 (1)
- March 2021 (1)
- December 2020 (1)
- October 2020 (2)
- September 2020 (1)
- August 2020 (3)
- July 2020 (3)
- June 2020 (4)
- May 2020 (2)
- April 2020 (3)
- March 2020 (9)
- February 2020 (5)
- January 2020 (6)
- December 2019 (5)
- November 2019 (7)
- October 2019 (6)
- September 2019 (8)
- August 2019 (5)
- July 2019 (5)
- June 2019 (3)
- May 2019 (2)
- April 2019 (1)
- March 2019 (2)
- February 2019 (1)
- January 2019 (2)
- November 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- May 2018 (2)
- March 2018 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (1)
- August 2017 (2)
- July 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (8)
- October 2016 (7)
- September 2016 (2)
- August 2016 (2)
- July 2016 (6)
- June 2016 (3)
- May 2016 (4)
- April 2016 (6)
- March 2016 (6)
- February 2016 (7)
- January 2016 (7)
- December 2015 (6)
- November 2015 (2)
- October 2015 (3)
- September 2015 (2)
- August 2015 (4)
- July 2015 (9)
- June 2015 (9)
- May 2015 (8)
- April 2015 (8)
- March 2015 (9)
- February 2015 (7)
- January 2015 (8)
- December 2014 (7)
- November 2014 (7)
- October 2014 (5)
- September 2014 (4)
- August 2014 (4)
- July 2014 (5)
- June 2014 (4)
- May 2014 (5)
- April 2014 (4)
- March 2014 (7)
- February 2014 (9)
- January 2014 (7)
- August 2013 (2)
- July 2013 (4)
- June 2013 (6)
- May 2013 (7)
- April 2013 (7)
- March 2013 (8)
- February 2013 (5)
- January 2013 (7)
- December 2012 (4)
- November 2012 (4)
- October 2012 (2)
- September 2012 (1)
- July 2012 (1)
- April 2012 (4)
- March 2012 (5)
- February 2012 (2)
- January 2012 (3)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- March 2011 (1)
- February 2011 (1)
- December 2010 (2)
- November 2010 (3)
- August 2010 (1)
- July 2010 (1)
- May 2010 (2)
- April 2010 (1)
- January 2010 (1)