B2B Marketing Blog

Carol Yachanin

Carol Yachanin
As a member of the client services team, Carol is responsible for driving the strategic marketing direction for her client’s to ensure company goals and objectives are met. Carol is a solutions-driven, creative thinker and problem-solver, with a passion for helping clients reach their goals.
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Recent Posts

3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

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