My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress shirt was not a good start to the relationship. While I still sneak in various specials at the local convenience store, I have learned that “strategic placement” of a few extra napkins can achieve a much more productive outcome for a successful ongoing sales dialogue. In my recent blog post, “Hiring the Perfect Salesman (He or She Does Exist),” I had exhibited the attributes of the perfect salesperson that exist within the framework of your existing company website. The initial step for activation is “The First Impression”.