Does Your Website “Have Mustard on Its Shirt?"
by Dan Martello on Tue, Jun 02, 2015 @ 10:33
My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress sh …
Digital Lead Generation Strategies: Products vs. Services
by Dan Martello on Tue, Mar 31, 2015 @ 09:54
At a recent SyncShow sponsored event, the crowd (and most of the discussion) consisted primarily of manufacturing companies comparing notes around various digital marketing tactics. One of our long standing professional services clients transitioned the somewhat one-sided dialog by as …
How to Transition Website Leads into Sales
by Dan Martello on Tue, Mar 10, 2015 @ 11:09
At a recent SyncShow hosted event, a question arose from the CEO of a manufacturing company in the group who asked, “We are getting a great deal of website leads, but how do we turn them into orders?” This question caused me to reflect on experiences throughout my career in the manufa …
Ways to Reach Potential Customers & Generate Revenue for Distributor-Driven Businesses: Part Three
by Dan Martello on Tue, Jan 20, 2015 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three-part blog series, we will tackle the answer to this important quest …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part Two
by Dan Martello on Tue, Jan 06, 2015 @ 09:00
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor driven company?” In this three part blog series, we will tackle the answer to this important quest …
Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part One
by Dan Martello on Tue, Dec 23, 2014 @ 08:45
During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three part blog series, we will tackle the answer to this important quest …