Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.

When you’ve worked within an industry for an extended period of time, you not only have relevant work experience but you gain a plethora of knowledge in your industry, product and/or service. 

If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king."