Messaging Might Be the Next Big Thing in Inbound Marketing
by Michael Evans on Thu, Nov 17, 2016 @ 01:08
A few weeks ago, Apple released their new iPhone and mobile operating system, iOS 10. Barely mentioned in all the subsequent hubbub, however, was a major upgrade to the Messages app, which includes its own built-in "app store." This intrigued me—we are still talking about chat, right? …
Get The Most Out of Your B2B Website by Using Heatmapping Tools
by Michael Evans on Tue, May 24, 2016 @ 01:32
A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors sho …
Programming Email Templates for Drip Campaign Marketing
by Michael Evans on Thu, Jan 14, 2016 @ 05:14
Designing and developing custom email templates is not a simple task. The frustration of spending countless hours coding a file that perfectly matches a design template, only to see it break inexplicably in Gmail or Outlook can crush even the most seasoned of developers.