A few weeks ago, Apple released their new iPhone and mobile operating system, iOS 10. Barely mentioned in all the subsequent hubbub, however, was a major upgrade to the Messages app, which includes its own built-in "app store." This intrigued me—we are still talking about chat, right?
Not really. Apple's latest approach to Messages seems less like a simple application and more like a platform. That makes sense given that Facebook basically did the same thing a couple years ago when they spun their in-app chat and messaging applet into Messenger, a full-fledged app in its own right.