Share this
AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Kristin Magyari on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strategy, blogging is just one small puzzle piece of the greater picture.
The end goal of all of these efforts is always the same: to increase sales.
Today, my coworker and I attended an AAF-Cleveland Professional Development luncheon where we heard from a panel of digital marketing experts, including Ashley Szeremet (STEP2), Kelly McGlumphy (GOJO), and Amber Matheson (Diebold, Inc.) on how blogging is increasing their brand awareness strategies and growing their companies. Below are my top three key takeaways from today’s event:
1. Identify with Your Audience
Finding a way to identify with your target audience starts with drafting in depth buyer personas. Before you can sell your product or service to your ideal customer, you need to reach them at a conversational level. In the end, these people are out there trying to do their job the best that they can.
Remember: At the end of the day, we are all just people.
2. Figuring out Your Blog
When launching a blog or continuing one that’s been running for years, it’s important to determine what your company will be using it for. If sales is the end goal, which is most common, then you need to figure out what types of blog posts are working and which types are not. Generating additional content each week based on your posts with the greatest traction represents a great strategy.
Quick Tip: Guest blogging is a strategy that many of the panelists at the luncheon have found to work with a positive response.
3. Quantity vs. Quality
When it comes to a blog posting schedule and cadence, you may think that quality always matters over quantity. With blogging, they both matter from a search engine optimization standpoint. You need to create quality content that your potential buyers will find while conducting a search on the internet, but you also need to have the content out there that they are searching for.
Try: Finding keywords that your buyers are searching for online and creating content around that material. This way, you’ll pop up high enough on their search results page.
Do you have any rules of thumb or common best practices when it comes to blogging? Share your thoughts with us in the comments below!
Share this
- Inbound Marketing (126)
- Manufacturing (82)
- Lead Generation (70)
- Website Design & Development (58)
- Social Media (46)
- Online Brand Strategy (38)
- eCommerce (33)
- B2B Marketing (29)
- Expert Knowledge (28)
- Digital Marketing (27)
- Company Culture (22)
- Content Marketing (16)
- Customer Experience (15)
- Metrics & ROI (15)
- Search Engine Optimization (15)
- Marketing and Sales Alignment (12)
- Transportation and Logistics (10)
- Content Marketing Strategy (9)
- Email Marketing (9)
- SyncShow (9)
- Digital Sales (8)
- Lead Nurturing (8)
- Digital Content Marketing (7)
- Mobile (7)
- Brand Awareness (6)
- General (6)
- Digital Marketing Data (4)
- Video Marketing (4)
- LinkedIn (3)
- Professional Services (3)
- Transportation Insights (3)
- Demand Generation (2)
- News (2)
- PPC (2)
- SEO (2)
- SSI Delivers (2)
- Value Proposition (2)
- Account-Based Marketing (1)
- Facebook (1)
- High Performing Teams (1)
- Instagram (1)
- KPI (1)
- Marketing Automation (1)
- Networking (1)
- Paid Media (1)
- Retargeting (1)
- StoryBrand (1)
- Storytelling (1)
- Synchronized Inbound (1)
- November 2024 (1)
- October 2024 (4)
- September 2024 (4)
- August 2024 (4)
- July 2024 (1)
- June 2024 (1)
- May 2024 (4)
- April 2024 (1)
- March 2024 (3)
- January 2024 (2)
- December 2023 (4)
- November 2023 (3)
- October 2023 (1)
- September 2023 (4)
- August 2023 (3)
- July 2023 (2)
- June 2023 (2)
- August 2022 (2)
- July 2022 (2)
- June 2022 (1)
- March 2022 (2)
- February 2022 (1)
- January 2022 (2)
- October 2021 (1)
- June 2021 (1)
- May 2021 (1)
- March 2021 (1)
- December 2020 (1)
- October 2020 (2)
- September 2020 (1)
- August 2020 (3)
- July 2020 (3)
- June 2020 (4)
- May 2020 (2)
- April 2020 (3)
- March 2020 (9)
- February 2020 (5)
- January 2020 (6)
- December 2019 (5)
- November 2019 (7)
- October 2019 (6)
- September 2019 (8)
- August 2019 (5)
- July 2019 (5)
- June 2019 (3)
- May 2019 (2)
- April 2019 (1)
- March 2019 (2)
- February 2019 (1)
- January 2019 (2)
- November 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- May 2018 (2)
- March 2018 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (1)
- August 2017 (2)
- July 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (8)
- October 2016 (7)
- September 2016 (2)
- August 2016 (2)
- July 2016 (6)
- June 2016 (3)
- May 2016 (4)
- April 2016 (6)
- March 2016 (6)
- February 2016 (7)
- January 2016 (7)
- December 2015 (6)
- November 2015 (2)
- October 2015 (3)
- September 2015 (2)
- August 2015 (4)
- July 2015 (9)
- June 2015 (9)
- May 2015 (8)
- April 2015 (8)
- March 2015 (9)
- February 2015 (7)
- January 2015 (8)
- December 2014 (7)
- November 2014 (7)
- October 2014 (5)
- September 2014 (4)
- August 2014 (4)
- July 2014 (5)
- June 2014 (4)
- May 2014 (5)
- April 2014 (4)
- March 2014 (7)
- February 2014 (9)
- January 2014 (7)
- August 2013 (2)
- July 2013 (4)
- June 2013 (6)
- May 2013 (7)
- April 2013 (7)
- March 2013 (8)
- February 2013 (5)
- January 2013 (7)
- December 2012 (4)
- November 2012 (4)
- October 2012 (2)
- September 2012 (1)
- July 2012 (1)
- April 2012 (4)
- March 2012 (5)
- February 2012 (2)
- January 2012 (3)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- March 2011 (1)
- February 2011 (1)
- December 2010 (2)
- November 2010 (3)
- August 2010 (1)
- July 2010 (1)
- May 2010 (2)
- April 2010 (1)
- January 2010 (1)