As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

With Manufacturing Day 2016 right around the corner on Friday, October 7, we want to take a few moments to celebrate the one-year anniversary of We Manufacture CLE! We Manufacture CLE is an awareness program that spotlights the manufacturers who create quality jobs and impact the industrial sector of our community. According to the Ohio Manufacturers’ Association, manufacturing is the largest of the 20 sectors that make up Ohio’s economy, including government, accounting for 16.9% of total output in 2014 (durable goods were 9.4% and non-durable goods were 7.5% of Ohio’s total manufacturing output).

Buyers Products Company Keeps Roads Clear During the Winter Months with Snowplows and Salt Spreaders

Buyers Products Company is the next featured company in the We Manufacture CLE video series. Located in Mentor, Ohio, this Cleveland company manufactures the snowplows and salt spreaders that you see driving down interstates 90, 271, 77, and across the country all winter long.

Buyers is a privately-held, fourth-generation family-owned company whose products are distributed both locally and around the globe. Buyers Products shapes aluminum, stainless steel, and steel into truck, trailer, towing, and snow and ice removal products that allow retailers, dealers, and distributors to carry domestically manufactured products at prices that are competitive with imports. Tradesmen in Northeast Ohio and around the country also rely on Buyers' manufacturing in order to get hard work done: from toolboxes and components for work trucks towing and dump-truck equipment, to snowplows and salt spreaders that keep roads and parking lots safe and usable.

Cleveland Innerbelt Bridge Project

Profile Grinding, Inc. is the next featured company in the We Manufacture CLE video series. Profile Grinding serves its customer, Trumbull-Great Lakes-Ruhlin, Joint Venture by precision grinding locating pins used in the Cleveland Innerbelt Bridge project. The general public can not only experience the bridge by sight, but know that multiple companies have contributed to their safety while traveling upon it.

Everyone is familiar with some sort of traditional or digital marketing. Many manufacturers have a marketing manager or person in charge of planning trade shows, posting into social media, and more. But when we talk to industrial B2B companies, we realize that everyone doesn’t know exactly what inbound marketing is. Furthermore, they are not aware of the benefits that come along with it.

Midwest Box Company Manufactures Corrugated Boxes in Cleveland, Ohio

The next manufacturer featured in the We Manufacture CLE video series is Midwest Box Company. For over 50 years Midwest Box Company has manufactured corrugated boxes and is now the oldest corrugated sheet plant in Cleveland.