An Expert at Every Desk: Content Marketing & Manufacturing
by Bethany Jones on Thu, Apr 02, 2015 @ 01:43
So you’re a manufacturer taking the plunge into business blogging? Congratulations, you’ve taken on a task many are afraid to tackle.
It’s not easy to develop a solid business blog from the ground up, but it is valuable – in fact, businesses who don’t have a blog are now in the minority according to Forbes, who also reports that more than a quarter of businesses now rate their blogs as “critical” to their bottom line.
Of course, there is a big difference between “having a blog” and leveraging that blog to do what it is meant to do—engage with your target audience.
So where do you start?
Feed the Beast
One of the most shocking things about starting a blog is the sheer amount of content it takes to keep the thing fed. If you want to do it right, you’ll need a near-constant supply of fresh content.
You can certainly hire someone to handle this work. However, there may be another option. Why not enlist the employees within your organization to help you feed the content beast?
Whether they know it or not, every employee can provide value to your organization’s content strategy – from floor workers to engineers, all the way up to the C-Suite.
Here’s just a few of the many reasons to give this idea a chance:
You’ll Create More Content
You’ll Engage Your Employees
You’ll Promote Honesty & Transparency
At the end of the day, there are many excellent reasons to enlist your employees as allies in your content strategy and very few drawbacks. Give it a try; you’ll likely end up with better employee engagement, a renewed sense of honesty in your shop and of course, a healthy supply of content for your soon-to-be-must-read company blog.