SyncShow
B2B Marketing Blog

Bethany Jones

Bethany Jones
Bethany is an Account Manager at SyncShow, where she provides the strategy and direction that helps her clients achieve their inbound marketing goals. She enjoys eating and drinking her way throughout Cleveland, traveling to obscure attractions and the occasional yoga session.

Recent Posts

To Write or Not Write A Press Release

Posted by Bethany Jones on Thu, May 28, 2015 @ 01:26

7 Tips for Maximizing Your Next Announcement 

You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your existing customers, prospects and the media.

You’ve decided to not write just any old press release; but rather a carefully crafted, word-class announcement to be read by everyone in your industry. You and your executive team have spent hours pouring over the AP Stylebook and creating revision after revision, all while debating over the correct usage of the Oxford comma. In the end, your perfectly crafted press release is posted to your website where it receives little to no traffic — let along any quality links. 

Sound familiar? Is the press release truly dead after all?

The truth of the matter is, no matter how earth shattering your press release may be, what truly matters is how you distribute it and get in front of the proper audience. In the modern digital marketing age, distribution is just as valuable as quality content.

Below are 7 tips for ensuring that you get the most out of your next press release: 

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An Expert at Every Desk: Content Marketing & Manufacturing

Posted by Bethany Jones on Thu, Apr 02, 2015 @ 01:43

So you’re a manufacturer taking the plunge into business blogging? Congratulations, you’ve taken on a task many are afraid to tackle.

It’s not easy to develop a solid business blog from the ground up, but it is valuable – in fact, businesses who don’t have a blog are now in the minority according to Forbes, who also reports that more than a quarter of businesses now rate their blogs as “critical” to their bottom line.

Of course, there is a big difference between “having a blog” and leveraging that blog to do what it is meant to do—engage with your target audience. 

 So where do you start?

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25 Ways to Promote Your Webinar

Posted by Bethany Jones on Thu, Jan 15, 2015 @ 12:23

Conducting webinar events is a fantastic, cost-effective way to educate both customers and prospects on your organization’s products and services as well as industry tips, trends and best practices.

When done right, webinars add credibility to your organization and can help to position you as thought leaders in your industry. Of course, a fantastically executed webinar is worth very little if it garners few listeners.

Luckily, there are many things you can do to increase the reach of your webinars before, during and after your event.

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