7 Tips for Maximizing Your Next Announcement
You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your existing customers, prospects and the media.
You’ve decided to not write just any old press release; but rather a carefully crafted, word-class announcement to be read by everyone in your industry. You and your executive team have spent hours pouring over the AP Stylebook and creating revision after revision, all while debating over the correct usage of the Oxford comma. In the end, your perfectly crafted press release is posted to your website where it receives little to no traffic — let along any quality links.
Sound familiar? Is the press release truly dead after all?
The truth of the matter is, no matter how earth shattering your press release may be, what truly matters is how you distribute it and get in front of the proper audience. In the modern digital marketing age, distribution is just as valuable as quality content.
Below are 7 tips for ensuring that you get the most out of your next press release: