We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far.

Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirmed the algorithm launch day weeks in advance, many people feared the worst. This fear led to the update being dubbed “Mobilegeddon.” For weeks leading up to the launch, social media was swarming with conversations revolving around updating sites to be more mobile friendly as many webmasters and marketers feared an immediate and drastic drop in rankings if changes weren’t implemented. Now that we’re few weeks removed, most are breathing a sigh of relief as the huge shakeup many expected didn’t come to fruition. In fact, “Mobilegeddon” made much less of an impact as some other major algorithmic changes Google has implemented in years past. 

While there are many reasons for the low impact of Google’s algorithm update, there are 2 that stand out: