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Allison Thompson

Allison Thompson
Allison is a member of SyncShow’s marketing team, helping to advance its brand in the marketplace.

Recent Posts

8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Wed, Jun 17, 2020 @ 09:29

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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Personalization: The Essential Piece to Your Lead Nurturing Strategy

Posted by Allison Thompson on Thu, Jan 02, 2020 @ 01:15

In today’s digital world, personalization has become a priority for nearly all businesses.
People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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3 Brands That Are Setting the Bar for Customer Experience Strategy

Posted by Allison Thompson on Thu, Dec 05, 2019 @ 11:15

In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing.

Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized interactions, dedicated service and connected experiences across all channels of communication. They now want to know what companies are doing for them beyond just providing great products.

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Top Marketing Trends Driving Customer Experience in 2020

Posted by Allison Thompson on Fri, Nov 15, 2019 @ 03:01

Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition.

A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer experience. 

So why is customer experience so important? 

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How Outbound and Inbound Marketing Complement Each Other

Posted by Allison Thompson on Thu, Oct 03, 2019 @ 10:44

You may have heard marketers talk about the terms “inbound marketing” and “outbound marketing.” But what do they really mean?

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SyncShow Helps Cylinder Manufacturer Revamp Their Digital Presence Through Rebranding and a New Website

Posted by Allison Thompson on Fri, Sep 27, 2019 @ 12:43

Overview

B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the automotive, mining and steel mill industries. Today, B&H is one of the most experienced and proven cylinder manufacturers in the U.S.

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Driving Growth Through Inbound Marketing

Posted by Allison Thompson on Tue, Jul 02, 2019 @ 12:48

Our Client 

Conveyer & Caster – Equipment for Industry is a third-generation, family-owned, solution-driven material handling distributor based in Northeast Ohio. Founded in 1961, they have a clear and simple mission—providing storage and handling solutions that improve material flow for their customers. Since their founding, Conveyer & Caster has grown to nearly 50 employees, including 17 outside salespeople.

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