SyncShow
B2B Marketing Blog

Allison Thompson

Allison Thompson
Allison is a member of SyncShow’s marketing team, helping to advance its brand in the marketplace.

Recent Posts

Personalization: The Essential Piece to Your Lead Nurturing Strategy

Posted by Allison Thompson on Thu, Jan 02, 2020 @ 01:15

In today’s digital world, personalization has become a priority for nearly all businesses.
People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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3 Brands That Are Setting the Bar for Customer Experience Strategy

Posted by Allison Thompson on Thu, Dec 05, 2019 @ 11:15

In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing.

Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized interactions, dedicated service and connected experiences across all channels of communication. They now want to know what companies are doing for them beyond just providing great products.

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Top Marketing Trends Driving Customer Experience in 2020

Posted by Allison Thompson on Fri, Nov 15, 2019 @ 03:01

Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition.

A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer experience. 

So why is customer experience so important? 

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How Outbound and Inbound Marketing Complement Each Other

Posted by Allison Thompson on Thu, Oct 03, 2019 @ 10:44

You may have heard marketers talk about the terms “inbound marketing” and “outbound marketing.” But what do they really mean?

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SyncShow Helps Cylinder Manufacturer Revamp Their Digital Presence Through Rebranding and a New Website

Posted by Allison Thompson on Fri, Sep 27, 2019 @ 12:43

Overview

B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the automotive, mining and steel mill industries. Today, B&H is one of the most experienced and proven cylinder manufacturers in the U.S.

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Driving Growth Through Inbound Marketing

Posted by Allison Thompson on Tue, Jul 02, 2019 @ 12:48

Our Client 

Conveyer & Caster – Equipment for Industry is a third-generation, family-owned, solution-driven material handling distributor based in Northeast Ohio. Founded in 1961, they have a clear and simple mission—providing storage and handling solutions that improve material flow for their customers. Since their founding, Conveyer & Caster has grown to nearly 50 employees, including 17 outside salespeople.

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SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by Allison Thompson on Fri, Mar 01, 2019 @ 09:30

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

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