Everyone has habits, but what is it that you do on a daily basis that slows down your productivity? Being aware of these things allows you to avoid these pitfalls and fuel yourself for increased productivity. Creating a not-to-do list may help you focus on tasks that are more important.

I started my Graphic Design degree in 2011 at Full Sail University, and although I am no expert, I find myself looking at and analyzing websites. Lately there have been numerous websites that I find distracting because they are lacking some of the bare minimums that make a website stand out. This list is not organized in any manner of importance, but in an order of my thought process, the way I organize when creating the designs of a page or layout. 

This week I had the opportunity to interview a local leader of a prominent manufacturing company. Mr. Eddie Wilkinson is the President of Bendix Spicer Foundation Brake Company (BSFB), located in Elyria, OH. BSFB offers a single, complete source for OEM brake system design, manufacturing, hardware, and support for all foundation brake components and actuation systems. 

The interview was focused on marketing activities and interests from a manufacturer’s perspective. You can read the questions and answers below:

What are your top priorities in marketing as a manufacturing company? 

Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every website created is trying to communicate through words, pictures, and layout. In order to be successful you have to communicate your message or product/service. One way to do this is through landing pages. Below are 8 tips to consider when building a landing page:

1. Emphasize the method of conversation

Getting the conversation started is key to conversions. To get more visitors to call you, make sure that your primary conversation path is used, at the top of your landing page.

DO THIS: Add your phone number at the top of the page and create a bold look that will create a shortcut for potential clients. Add at least one additional contact method such as a form, or email address. Multiple methods will assist in turning a visitor into a lead.