Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every website created is trying to communicate through words, pictures, and layout. In order to be successful you have to communicate your message or product/service. One way to do this is through landing pages. Below are 8 tips to consider when building a landing page:
1. Emphasize the method of conversation
Getting the conversation started is key to conversions. To get more visitors to call you, make sure that your primary conversation path is used, at the top of your landing page.
DO THIS: Add your phone number at the top of the page and create a bold look that will create a shortcut for potential clients. Add at least one additional contact method such as a form, or email address. Multiple methods will assist in turning a visitor into a lead.