Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospects specifically, and a monthly email/newsletter is typically included in this initiative.
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create brand awareness and increase lead generation, you’ll need to put time and effort into creating a social media strategy that will work for your company. Having a Twitter handle isn’t a “set it and forget it” initiative - you’ll need to consistently publish, monitor and engage to get the results you’re looking for. Below are the common questions we get from our clients about how best to use Twitter for business.
Even if you haven’t heard the term “drip campaign” you know what it is. Every morning when you check your email we all see it – another email from our favorite retailer (or the retailer we just signed up with to get that 10% discount). What that retailer is doing is repeatedly sending you (the prospect) marketing information in order to nurture you to make a purchase. As a manufacturer in the B2B space you may be wondering how you can use a drip campaign to nurture your own leads. Here is a step-by-step guide for how manufacturers can use drip campaigns in their B2B marketing.
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wired to complete these daily tasks? Our body’s circadian rhythm (often referred to as our “body clock”) is a 24-hour cycle that tells our bodies when to sleep and regulates other physiological processes. The variation in our circadian rhythms is what makes some people morning types and others night types. Take this quiz to find out which type you are if you don’t already know. Now, how can we use our Early Bird and Night Owl titles to our advantage throughout the day? Take a look at the infographic below.
If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.
The Internet is full of information about content marketing, inbound marketing and lead generation. After all, the definition of content marketing is publishing relevant content that will attract your target audience. It’s no wonder there is a plethora of information out there about it. So, where should you go to stay up-to-date on this constantly evolving industry? Below are 5 of my favorite inbound marketing blogs that I consistently read. They are full of educational material, and more so, if you want to see how other people are implementing inbound marketing strategies, there’s no better place to see this in action than on these blogs themselves.