Manufacturing Marketing: In House vs. Outsourced Content Creation
by Danielle Ellerhorst on Tue, Jul 14, 2015 @ 10:00
You know the benefits of content marketing and you’re ready to implement it at your manufacturing company. But, you don’t have a dedicated Content Marketing team in place. So, how are you going to create the content? You have two options:
How to Make the Most of LinkedIn for Manufacturing Marketing
by Danielle Ellerhorst on Tue, May 26, 2015 @ 03:06
I mentioned in my last blog post that of the 100,000,000 registered LinkedIn members, 6,924 K are in the manufacturing industry. If you’re reading this, hopefully you’re a manufacturer that’s already on LinkedIn. If not, that statistic and the following information should be reason en …
5 Social Media Mistakes Manufacturers Make
by Danielle Ellerhorst on Thu, Apr 09, 2015 @ 09:07
1. Being Inactive on Social Media Are you a manufacturer that has a website homepage with links to your social media outlets? Are you active on your social media channels? If you answered yes to the first question and no to the second, you could be devaluing your company. Think about …
Perks of Working at an Inbound Marketing Agency: Treadmill Desks
by Danielle Ellerhorst on Tue, Feb 17, 2015 @ 09:00
If you’ve been to the SyncShow office, you’ve probably seen two things – our fish tank and our treadmill desk. Although we enjoy watching the fish, our treadmill desk is probably the team’s favorite work perk. Every time we use the treadmill, we log how many miles we walked. In 2014, …
5 Interpersonal Communication Skills to Remember
by Danielle Ellerhorst on Thu, Nov 20, 2014 @ 09:00
Last week, my co-worker Lauren and I attended Bruce Hendrick’s Building Trust Through Improved Interpersonal Communication Workshop in Wooster, Ohio. Prior to the class, I was apprehensive and not sure what to expect. Twenty minutes into the first session I was already feeling more co …
6 Highlights from HubSpot’s #INBOUND14 Conference
by Danielle Ellerhorst on Thu, Sep 25, 2014 @ 09:00
Last week, my co-worker Nikki Tofalo and I had the opportunity to attend HubSpot’s annual conference in Boston. While we both sat in on a variety of sessions about different topics, there were some ideas that stuck with me as I left the room. If you didn’t get to attend Inbound 2014, …
Best Practices for Social Media Publishing
by Danielle Ellerhorst on Thu, Sep 18, 2014 @ 08:30
There are many different ways that you can publish to a social media site. You may go directly to the site and publish straight from there or you may use a tool such as HootSuite or TweetDeck. Here at SyncShow, we use HubSpot, a marketing automation tool, to schedule and publish all o …