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Mike McDonald

Mike McDonald
As Executive Vice President of Sales and Marketing, Mike is responsible for all strategic growth initiatives at SyncShow.
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Recent Posts

Communication is the Cornerstone of B2B Sales and Marketing Alignment

Posted by Mike McDonald on Fri, Feb 28, 2020 @ 10:03

What B2B Marketers Can Learn from Cool Hand Luke

“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot. 

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Synchronized Inbound Marketing for Mid-Sized B2B Organizations

Posted by Mike McDonald on Tue, Oct 29, 2019 @ 01:42

If you’ve ever had the thrill of watching the Blue Angels perform at an air show, you’ve experienced pure lockstep synchronicity. I live in Chicago, and each August, the Blue Angels of the U.S. Navy dazzle the crowd at the Air and Water Show off the shores of Lake Michigan with unbelievable precision, talent, force, creativity and discipline. Whether you watch from the beach, a window of a highrise or a rooftop, the performance is truly breathtaking.

Before I came to SyncShow, I was a client. I hired SyncShow at my previous company to help us create a digital footprint that would expand our brand awareness, professionalize our marketing and generate leads through this new concept I was just learning called inbound marketing.

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How to Find Your Best Customers

Posted by Mike McDonald on Tue, Sep 24, 2019 @ 01:45

We’ve all heard the saying that “work would be great if it weren’t for the customers.” But is that true? Sure, every company has its share of challenging customers, for various reasons. I used to work for a company that had a “no jerk” rule, meaning we weren’t going to take on any clients that were jerks. I remember wondering how were we going to barricade the doors to ensure only non-jerks entered?

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