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Nikki Tofalo

Nikki Tofalo

Nikki is an Account Specialist at SyncShow. In this role, she helps clients and the SyncShow team achieve their respective goals. Nikki currently lives in Downtown Cleveland, where she enjoys going to Indians games, running, and watching all of the new development take place.

Posts by Nikki Tofalo

5 Simple Tips to Increase Social Media Engagement on Facebook

by Nikki Tofalo on Wed, Jun 19, 2013 @ 08:24

In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …

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Topics: Inbound Marketing Social Media

(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO

by Nikki Tofalo on Mon, May 20, 2013 @ 01:30

Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …

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Topics: eCommerce Inbound Marketing Lead Generation Social Media
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