For some time now, you have heard that having a presence on social media is important. However, you’re not really sure why or how to prove it – does this sound like you? If so, then this blog post is for you. Measuring the Return on Investment (ROI) of online marketing activities is crucial not only to your success as a marketer, but also to getting buy-in from your boss. If you are able to successfully show how social media will benefit the company’s bottom line, then you are on the right track for getting the support you need to carry out your online marketing strategies.
Below I will share three tips for how to measure the ROI of social media.