Industrial buyers are now making educated decisions faster than ever with the help of the internet. Yes, the internet can be utilized for more than fantasy football and cat videos. The power of the internet has enabled buyers and engineers to cross reference a number products nationwide within a matter of minutes. A recent study found that 94% of Industrial buyers conduct online research before purchasing a B2B product. Industrial buyers now have the upper hand in the buying process because the Internet provides them with unlimited knowledge on a particular product. Surprisingly, many manufacturers have been slow to adopt modern website development and invest little time and money into their digital presence. Furthermore, these “late adopter” manufacturers are seeing dwindling leads from the once tried-and-true method of tradeshows.