Inbound Marketing: Short-term vs Long-term Success
by Scott Sullivan on Thu, Jan 23, 2014 @ 10:50
It's easy to see how inbound marketing tools like social media marketing and search engine optimization are valuable for B2C businesses, since most consumers turn to those avenues when researching companies. B2B marketers, especially in detail-oriented industries like manufacturing, s …
5 Signs That You Need to Update your eCommerce Site
by Scott Sullivan on Thu, Jan 16, 2014 @ 12:25
Why do you have an eCommerce site? This is the question that thousands of manufacturers need to be asking themselves as they review their strategy for 2014. If you do not have a good answer for this question then it is time for a change. If you are selling in a B2B manufacturing envir …