Scott Sullivan

Posts by Scott Sullivan

Why Your Own eCommerce Website is Better Than Selling on Etsy

4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy fo …

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5 Common Pitfalls of eCommerce Conversion Strategies

Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact for …

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Why Your eCommerce Product Photography is Killing Your Sales


If you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process …

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eCommerce Development: Tackle it In-House or Outsource?

As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doin …

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Why Customer Relationship Management (CRM) is a Smart Investment

Why CRM is a Smart Investment I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing …

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Inbound Marketing & New Websites: Do They Go Hand-in-Hand?

Inbound marketing is becoming an essential process for online businesses and traditional manufacturing companies with websites. It's a revolutionary way of building customer relationships by combining information, engagement and marketing without spending as much money as traditional …

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Is Your eCommerce Agency Working for You?

Understand why a post-launch strategy is critical to B2B eCommerce success When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) an …

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