4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy

Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy for your business.

Design

When it comes to design, your Etsy account will be a pretemplated choice. You will look like every other vendor out there with the only distinguishing factors being the wording of your product descriptions and the quality of your photography. Creating your own eCommerce website gives you greater design control. You will be able to properly distinguish your brand and represent your company as an individual. In addition, you will possess greater control over your SEO rankings and marketing choices.

As the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doing it for a while now. Whether you are just getting ready to start selling your products online, or you are looking to update your old shopping cart, the same question comes up: should we manage this in-house or should we outsource? 

There are obvious pros and cons that come with bringing someone in-house. For example, the 100% dedication of one employee could be beneficial, but the financial overhead of that new employee could be expensive. For now, let’s talk through the pros and cons of outsourcing eCommerce development work. 

Why CRM is a Smart Investment

I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing is the science of qualified lead generation; so it made sense that we find an established partner to help manage leads once they have been generated. SyncShow and InfoGrow are able to work together to provide the highest level of sales growth opportunity to our clients. Thank you again, Bob, for guest posting today! 

Understand why a post-launch strategy is critical to B2B eCommerce success

When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) and they would send motivational letters that we would read before games. In one of the letters a Sargent stated that he was, “committed to aggressively pursuing the enemy.”  I thought that was a fantastic way to tell people that he was focused on achieving a long-term goal. While your online sales are clearly not on the same level as protecting our country, the sentiment should be the same.