John Daters

John Daters

John Daters is the Vice President of Technical & Creative Services at SyncShow. With more than 15 years of experience in digital marketing, John has worked in nearly every aspect of digital. He is responsible for directing the strategic oversight of designers, content creators, developers, and all tactical experts within SyncShow’s digital space. He has won numerous awards for web builds and holds various certifications from online platforms. With data-driven solutions as the guide, John ensures all client efforts are supported by metrics and backed by industry-leading strategic oversight and on-point execution. John has been involved in B2B and B2C endeavors, with projects ranging from website and mobile application design and development to holistic paid digital campaigns and inbound strategies that generate results for his clientele.

Posts by John Daters

The State of Artificial Intelligence From SyncShow Experts

Stanford University Human-Centered Artificial Intelligence recently noted, "Generative AI emerged as the most prominent and impactful story of the year. The year saw models match or surpass human performance in some intricate tasks..."

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Google’s New Speed Update Could Kill Your Business Online: Core Web Vitals Versus the World Wide Web

Google’s up to it again. The search giant is forcing website and business owners to make the Internet faster or suffer the consequences. For years now, Google has been beating the drums of a faster online experience and placing the onus at the feet of you, the business owner.

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What Key Performance Indicators You Should Be Tracking

KPI Metrics and Goal Setting

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …

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