B2B Marketing Blog

John Daters

John Daters
John Daters is the Vice President of Technical & Creative Services at SyncShow. With more than 15 years of experience in digital marketing, John has worked in nearly every aspect of digital. He is responsible for directing the strategic oversight of designers, content creators, developers, and all tactical experts within SyncShow’s digital space. He has won numerous awards for web builds and holds various certifications from online platforms. With data-driven solutions as the guide, John ensures all client efforts are supported by metrics and backed by industry-leading strategic oversight and on-point execution. John has been involved in B2B and B2C endeavors, with projects ranging from website and mobile application design and development to holistic paid digital campaigns and inbound strategies that generate results for his clientele.

Recent Posts

What Key Performance Indicators You Should Be Tracking

Posted by John Daters on Thu, Aug 20, 2020 @ 10:15

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we see people looking at the wrong metrics. Focusing on “vanity metrics” (data points that don’t impact the bottom line, but make you or your site look good) is an all-too-common scenario.

This is a waste of effort and leads down paths that have no impact on true company goals. Conversely, relying on only a single metric can also be misleading and overly simplistic. We find it best to set tiered goals that all fall within various stages within the buyer’s journey.

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