Pay-per-click (PPC) advertising has taken the digital world by storm as more and more businesses opt to create ads for Google and its partner sites through Google Ads. Using Google Ads comes with countless benefits, but many people are wary of committing to the price tag that can come with a built-out PPC campaign. If you’re one of those people, here are five benefits of using Google Ads for your PPC advertising strategy to consider.
1. Google Is the Most Used Search Engine
Simply put, exposure. If you’re going to pay for ads, you might as well display them on the top search engine around, Google. Around 3.3 billion search queries are received each day from Google. Not to mention that the Google Ads platform has been around since October 2000, giving it an advantage in the paid advertising world.
2. Google Ads Are Measurable
Perhaps one of the biggest benefits of executing your PPC strategy through Google Ads is that it lets you measure your ads in real-time. With Google Ads, you can track metrics such as the performance of your campaign and ads, as well as keywords. The Reports tool on Google Ads also allows you to create customized reports for the metrics you are focused on, or use predefined reports to view your campaign data. With these metrics, you can then make educated decisions on your PPC strategy moving forward.
3. Google Ads Work Faster Than SEO
Search engine optimization is a great organic way to get your site to appear in front of users, but seeing real results may take some time. It can take at least three months to start seeing significant results from your SEO campaign. With Google Ads, you can potentially bring in results after the ad has been approved, usually within one business day, and has gone live. Utilizing Google Ads for PPC advertising can even help to expand and improve your SEO strategy! By using the Keyword Planner tool through Google Ads, you can see keywords valuable to your products or business.
4. Using Google Ads Lets You Target Your Ideal Audience
By utilizing Google Ads, you can target your ideal audience. The platform lets you target both your audience and your content to make sure you’re reaching the right people at the right time. Some of these targeting features include demographics, custom intent and content keywords. Additionally, you can also choose what days and times of the week your ads run to ensure you’re catching your target audience when they’re online and searching.
5. Your Competition Is Already Using Ads to Grow Their Business
There’s a strong possibility that your competitors are already using Google Ads for their business. They may even be coming after branded keywords for your business! Even if you’re currently ranking on the first page in the organic search engine results, that can easily change. If your competition decides to advertise on Google, you will move down the page as an ad from your competitor is placed higher.
Using Google Ads for PPC advertising is what you make it. With some research and a starting budget, you can launch your Google Ads campaigns and start seeing real results. Also, keep in mind that advertisers make $8 for every $1 they spend on Google Ads when deciding whether or not to use the platform!