Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

Pay-per-click (PPC) advertising has taken the digital world by storm as more and more businesses opt to create ads for Google and its partner sites through Google Ads. Using Google Ads comes with countless benefits, but many people are wary of committing to the price tag that can come with a built-out PPC campaign. If you’re one of those people, here are five benefits of using Google Ads for your PPC advertising strategy to consider.