Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. Luckily, you have free technology at your fingertips that’s sole purpose is to share information and engage with others that offers many trackable metrics—social media. The benefits of creating brand awareness among your audience are endless, especially when you factor in the impact of social media.

Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

Pay-per-click (PPC) advertising has taken the digital world by storm as more and more businesses opt to create ads for Google and its partner sites through Google Ads. Using Google Ads comes with countless benefits, but many people are wary of committing to the price tag that can come with a built-out PPC campaign. If you’re one of those people, here are five benefits of using Google Ads for your PPC advertising strategy to consider.