SyncShow
B2B Marketing Blog

Jane Peer

Jane Peer
Jane Peer is a Director with SyncShow. She has almost 25 years of experience working with large consulting firms providing sales and marketing and strategy to senior leadership and executing tactics that achieve results.
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Recent Posts

Developing a Unique Value Proposition: A Six-Step Guide for Transportation Companies

Posted by Jane Peer on Mon, Jun 01, 2020 @ 10:24

The COVID-19 crisis is quickly becoming not just a health crisis, but an economic crisis. With manufacturers producing less and people buying less, more and more trucking companies are finding there is less of a need to move goods.

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Sales and Marketing Alignment: 5 Tips for Success

Posted by Jane Peer on Thu, Feb 27, 2020 @ 10:15

When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing.  While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales support than it was marketing. The service I provided for them was exactly what salespeople wanted (and needed at the time), which made sense. 

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What Being a Customer Taught Me About Sales

Posted by Jane Peer on Thu, Dec 26, 2019 @ 11:30

After working on the marketing side of sales-driven organizations for more than 20 years, I recognized the tremendous value the sales and marketing teams played in the top-line growth of businesses.

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Why Marketing During High Growth Periods Is More Important Than Ever

Posted by Jane Peer on Wed, Aug 08, 2018 @ 10:14

According to the National Association of Manufacturers 2018 Second Quarter Manufacturers’ Outlook Survey, more than 95% (an all-time high) of manufacturers expect to experience highly elevated levels of activity, including an increase in sales.  

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