Sales and Marketing Alignment: 5 Tips for Success
by Jane Peer on Thu, Feb 27, 2020 @ 10:15
When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing. While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales su …
What Being a Customer Taught Me About Sales
by Jane Peer on Thu, Dec 26, 2019 @ 11:30
After working on the marketing side of sales-driven organizations for more than 20 years, I recognized the tremendous value the sales and marketing teams played in the top-line growth of businesses.
Why Marketing During High Growth Periods Is More Important Than Ever
by Jane Peer on Wed, Aug 08, 2018 @ 10:14
According to the National Association of Manufacturers 2018 Second Quarter Manufacturers’ Outlook Survey, more than 95% (an all-time high) of manufacturers expect to experience highly elevated levels of activity, including an increase in sales.