Like with any industry, it often feels like there are thousands of marketing strategies for transportation companies. You may see what your competitors are doing, read industry marketing blogs and even discuss internally. Odds are, everyone is telling you something different. Well, it’s time to get back to basics. Before you get started with a brand new innovative marketing strategy for your transportation company, it’s a good idea to check in with your site’s technical and on-site SEO. Read on for more information on how to get your site in tip-top shape and craft the perfect SEO marketing strategy for your transportation company.