The Four Foundations of an AI-Ready Organization
by Abigail Louisin on Wed, Nov 19, 2025 @ 11:10
Insights From Chris Peer’s TMSA Presentation When SyncShow President & CEO Chris Peer spoke at the Transportation Marketing & Sales Association (TMSA) Conference in October 2025, the room was already buzzing about AI. Everyone wanted to know where AI fits, how fast it’s changi …
What Great Logistics Can Teach You About Better Marketing
by Abigail Louisin on Tue, Nov 11, 2025 @ 01:22
Logistics teams know that timing, communication, and accuracy drive performance. The same principles can turn your marketing into a well-run system. Picture a warehouse manager in mid-November: screens glowing, shipments stacked to the ceiling, every minute accounted for. During peak …
5 Marketing Shifts B2B Brands Can’t Ignore in 2026
by Abigail Louisin on Wed, Nov 05, 2025 @ 11:58
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If 2024 was the year everyone tested AI, and 2025 was the year we proved it could deliver ROI, then 2026 is the year automation becomes part of how we operate: integrated, intentional, and measurable. At this year’s Marketing Artificial Intelligence Conference (MAICON), our team left …
How Top Industrial Leaders Are Budgeting for 2026 Growth
by Abigail Louisin on Wed, Aug 06, 2025 @ 03:00
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The Quiet Pressure of Budget Season It’s August. Your inbox is full of forecasting spreadsheets. Department heads are sending over line-item requests. And if you’re like most executives in the industrial or logistics sector, marketing remains one of the hardest conversations to naviga …
Bringing Clarity & Control to Portfolio Marketing
by Abigail Louisin on Wed, Jul 16, 2025 @ 05:17
By driving consistency, accountability, and revenue growth, SyncShow helps private equity–backed brands increase their business valuation.