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B2B Marketing Blog

Paul Barney

Paul Barney
Paul is a member of our creative team specializing in writing content that is optimized for the web. He will work closely with the client service team in developing content that is easily searchable by web crawlers such as Google. Passion for: Running and baseball. Paul is a 7x runner of the Cleveland Marathon and a baseball enthusiast.

Recent Posts

Synchronized Inbound Marketing: Getting Employee Buy-In

Posted by Paul Barney on Tue, Jun 23, 2020 @ 09:58

Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.

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Driving Qualified Leads Using Digital Marketing

Posted by Paul Barney on Mon, Mar 16, 2020 @ 09:00

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

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5 Lead Nurturing Tactics That Work

Posted by Paul Barney on Tue, Jan 07, 2020 @ 09:15

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts?

This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t:

  • Built enough trust
  • Effectively told the organization’s brand story
  • Clearly explained the value of relevant products or service offerings
  • Created personalized lead nurturing and customer experience strategies
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How Does Inbound Marketing Differ From Demand Generation?

Posted by Paul Barney on Thu, Oct 17, 2019 @ 09:30

Inbound marketing and demand generation.

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