Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure, especially as of late. Disruption in the industry is forcing sales, marketing and service teams to rethink how they’re going to market and supporting the current needs of prospects and customers. 

Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts?

This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t:

• Built enough trust
• Effectively told the organization’s brand story
• Clearly explained the value of relevant products or service offerings
• Created personalized lead nurturing and customer experience strategies

Inbound marketing and demand generation.