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B2B Marketing Blog

Paul Barney

Paul Barney
Paul is a member of our creative team specializing in writing content that is optimized for the web. He will work closely with the client service team in developing content that is easily searchable by web crawlers such as Google. Passion for: Running and baseball. Paul is a 7x runner of the Cleveland Marathon and a baseball enthusiast.

Recent Posts

5 Lead Nurturing Tactics That Work

Posted by Paul Barney on Tue, Jan 07, 2020 @ 09:15

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts?

This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t:

  • Built enough trust
  • Effectively told the organization’s brand story
  • Clearly explained the value of relevant products or service offerings
  • Created personalized lead nurturing and customer experience strategies
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How Does Inbound Marketing Differ From Demand Generation?

Posted by Paul Barney on Thu, Oct 17, 2019 @ 09:30

Inbound marketing and demand generation.

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