Your Buyer Personas Are Outdated. Here's What to Build Instead
by Abigail Louisin on Mon, Aug 10, 2026 @ 07:45
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Every B2B marketing team has a persona document somewhere. Priya, 42, Director of Operations, cares about efficiency and ROI, reads industry publications on her commute. She was built from a handful of sales interviews a couple of years ago, and she has never once logged into your CRM …
Zero-Click Searches Are the Majority. Now What?
by Abigail Louisin on Wed, Jul 22, 2026 @ 09:00
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Here's a number that explains a lot of uncomfortable analytics meetings: 57% of all searches now end without a click to any website. Not yours, not your competitor's, not anyone's. More than half the time, the search results page is the destination. If your organic traffic has been sl …
What's Happening in B2B Marketing: A Mid-2026 Roundup
by Abigail Louisin on Wed, Jul 08, 2026 @ 08:15
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The first half of 2026 has made one thing clear: the way B2B buyers find, evaluate, and choose suppliers is changing faster than most marketing playbooks can keep up with. Here are the developments worth your attention, and what each one means if you sell in manufacturing, logistics, …
How to Fix a Stalled B2B Sales Pipeline in 2026
by Abigail Louisin on Mon, Jun 29, 2026 @ 02:36
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A pipeline that looks healthy on paper and isn't converting is one of the most frustrating problems in B2B revenue. The deal count looks fine. The dollar value looks fine. But nothing is closing, and nobody can quite agree on why.
AI & The "Army of One" Problem
by Abigail Louisin on Wed, May 27, 2026 @ 11:57
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In a lot of small to midsize B2B companies, especially in manufacturing, logistics, and professional services, marketing falls on one person.
How B2B Manufacturers Grow Revenue with Better Messaging
by Abigail Louisin on Mon, Jan 12, 2026 @ 03:17
Manufacturing teams know how their company’s process ensures consistency, where their quality controls go deeper, how their engineering support solves real problems, and what protects their lead times. But to the outside world, buyers often hear the same vague claims they’ve seen from …
The New Marketing Metrics B2B Manufacturers Need To Stay Competitive
by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25
New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …