With over a decade in the transportation industry, Trey Griggs has found that many business leaders ignore a huge part of building a business’s brand: their personal brand. Some of the largest brands in the world like Microsoft and Apple have names and faces people automatically associate with them (i.e. Bill Gates and Steve Jobs, respectively).
Nadine Nocero-Tye
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Many companies in the transportation & logistics industry are pleased with incremental growth each year. Others have audacious goals and are ready to level up their sales and marketing efforts to reach them. If only it was that easy.
With over 30 years in the industry, logistics has left its mark on Dave Sosnowski. Some refer to these marks as scars, but Dave would rather refer to them as “teachable moments,” emphasizing the need for constant learning in an industry where you never know everything.
Tune in to this episode of Transportation Insights to meet Rebecca Dougherty of All Points Transportation, a division of Evans Network. Rebecca’s trucking and logistics background spans an entire career which included time overseas to serve our country. Rebecca is a veteran and a business owner. She began her career as a truck driver and that hands-on experience is what she credits for her business success today.
Rocky River, OH – SyncShow Transportation Marketing, a new industry-focused division of SyncShow, officially announced itself today with the launch of TransportationMarketing.com.
Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.
Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a ‘smarketing’ team can have. Refilling that bucket every week, month, quarter and year beating past records can feel daunting.