Chris Peer

Chris Peer is the Owner and President of SyncShow and has 20 years of experience in online marketing strategy, eCommerce and corporate branding. Chris is an outdoor enthusiast, regularly hiking, camping, and scuba diving.
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Recent Posts

Finding Your Differentiated Value Proposition and Why It Matters

Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

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Topics: Online Brand Strategy Expert Knowledge

The Best Digital Marketing Agencies in Cleveland, Ohio

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.

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Topics: Inbound Marketing General Expert Knowledge SyncShow

Why Manufacturers Should Fix Their Sales & Marketing for Growth

A Smart Business Magazine Article on Lead Generation Insights

I was recently published in Smart Business Magazine and would like to share the key highlights from the article with you.

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Topics: Manufacturing

SyncShow Named HubSpot Platinum Certified Agency Partner

SyncShow is excited to announce that we have achieved the Platinum tier of HubSpot’s Partner Program. This distinction places SyncShow in the top 2% of over 2,900 HubSpot Agency Partners. The HubSpot Partner Program acknowledges Agency Partners who have not only brought the inbound marketing methodology to the most clients, but also those who have executed inbound marketing services to the highest standards.

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Topics: Inbound Marketing Company Culture

Part 2: A Multi-Channel Communication Plan

People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in order to reach prospective customers, you need to be where your prospects prefer to consume information.

In our marketing and sales alignment guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for companies looking for ROI and overall success. This article dives deeper into the second step: A Multi-Channel Plan.

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Topics: Manufacturing Lead Generation Metrics & ROI

Part 1: Aligning Your Sales & Marketing Teams

In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Marketing Teams.

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Topics: Manufacturing Metrics & ROI

Results-Based Marketing for Manufacturers

5 Most Important Things Manufacturing Suppliers can do for Getting Started with Results-Based Marketing

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Topics: Manufacturing

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