There’s no way around it, investing in a digital marketing strategy, team and/or agency partner is a big commitment. It’s expensive, often involves long-term contracts and detailed training, and with many teams and agencies implementing marketing efforts that don’t impact the bottom line, it’s difficult to know whether this investment will bring you the returns you need to justify the cost. Cutting to the chase — there is a lot of risk, and sticking your neck out as the decision-maker can be intimidating, especially if you’ve been burned before.
Chris Peer
Recent Posts
A common objection we hear from potential SyncShow clients is, “We’ve tried a digital marketing agency before, and it didn’t work. Why are you any different?”
We wanted to reach out and share a new trend we are seeing in the manufacturing and distribution sectors.
A recent study produced by the Transportation Marketing & Sales Association (TMSA) illustrated that 50.5% of sales teams fail to hit 90% of their sales quota. The same study states that sales leaders have a significant interest in aggressive lead generation activities.
Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level.
Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: After Action Debriefs and After Action Reports.
Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google.
As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet completely abstain from investing in the one thing that will drive more sales revenue than anything else: a defined and differentiated value proposition.