LinkedIn's specialized tools and features make it a goldmine for sales and marketing teams in the B2B space. With precise targeting, networking capabilities, lead generation, dynamic advertising opportunities, and content sharing, it's a one-stop platform for building brand awareness and establishing a strong online presence in the industrial and manufacturing sectors. 

Believe it or not, LinkedIn turned twenty years old in May 2023. While Meta, X, and TikTok may receive daily media and consumer attention, LinkedIn has quietly become one of the oldest and most used social media platforms on the planet. There are over 900 million users worldwide. In fact, we can argue that LinkedIn has evolved into more than just a social media channel.

The manufacturing industry in the United States has undergone tremendous change in the last few decades. While automation has been around since the 1950s, it has gained momentum over the past decade, fueled by innovations in robotics and technology. While some experts are concerned about automation eliminating jobs, the opposite has been true in many work environments. These innovations have uncovered a need for highly-trained specialists to maintain and manage the robots, sensors, and software of the new manufacturing company. Yet many manufacturers still can't find enough workers to cover the traditional jobs in plants and factories.

It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sales funnel. Without it, most businesses cannot increase their revenue or growth.

Measuring and driving digital marketing performance depends on using the right tools and technologies. We recommend HubSpot. As a five-star HubSpot Platinum Agency Partner, we are uniquely qualified to tell you how HubSpot can be a game-changer for your business. With proper onboarding and training, this powerful tool will exponentially improve your sales and marketing productivity. 

Here's a hot take: a well-crafted marketing strategy is not a luxury – it's a necessity. This holds especially true in B2B industries where the complexities of targeting businesses as customers require a strategic approach that goes beyond consumer-oriented marketing tactics. Whether you're a seasoned B2B marketer or a business owner seeking to expand your reach, a comprehensive B2B marketing strategy is the compass that can steer your company toward sustained growth and success.

Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wanted to know why some employees left their shifts early and how to fix it. Students were asked to develop the most optimized and efficient solutions through peer research and discussions. The modern business case study was born. 

Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena. 

SEMrush reported that initial data volatility peaked at 8 out of 10 on their volatility sensor meter. The last Google core update in 2022 only reached about 5. Mordy Oberstein at SEMRUSH told SearchEngineLand.com, "The March 2023 Core Update relative to the September 2022 Core Update  – 8.7% of the top 10 results now ranking on the SERP before ranked beyond position 20 before the update. Back in September 2022, that number stood at 6.5%. Thus, the data again points to more significant rank fluctuations during the March update." 

Volatility can harm a company's online visibility, web traffic, leads, and overall revenue. But we're about to reveal the secret to winning the SEO cage match, no matter who or what your adversary is. Are you ready? Grab your helmet because this blog will show you how doing SEO the right way is the shield you need to protect your website from the algo wars.