Content Marketing Strategies & Tactics for B2B Industrial Companies: Boosting Engagement and Leads
by Chris Peer on Tue, Sep 17, 2024 @ 11:08
Content marketing is a powerful tool used to provide information and education to a target audience, foster trust, and establish a brand as a thought leader. For industrial companies, harnessing the power of content marketing isn’t just a trend—it's a necessity. Unlike B2C, industrial …
Social Media: Channels and Best Practices to Connect and Compete in the Industrial Sector
by Chris Peer on Thu, Sep 05, 2024 @ 01:44
As B2B marketing shifts from traditional channels like direct mail and print advertising to digital strategies like email and downloadable content, we must consider social media as an alternative. Social media channels have become powerful B2B marketing tools for all B2B companies, in …
Comprehensive RevOps: Best Practices Across the Customer Lifecycle
by Chris Peer on Mon, Sep 02, 2024 @ 02:47
In recent articles, we introduced the concept of Customer Lifecycle Management (CLM) and how critical it’s become to Revenue Operations (RevOps). CLM, which oversees the customer experience from initial contact to loyal advocacy, integrates with your RevOps roadmap to enhance business …
How to Optimize Your Tech Stack for Superior Revenue Operations
by Chris Peer on Wed, Aug 21, 2024 @ 09:52
In a previous article, we discussed how a comprehensive tech stack is crucial for driving Revenue Operations (RevOps) success. Your tech stack—integrated software tools—serves as the engine powering your RevOps strategies, enabling your marketing, sales, and customer experience teams …
Leveraging Technology for B2B Revenue Growth
by Chris Peer on Mon, Aug 19, 2024 @ 08:50
One of the top trends for B2B this year is adopting Revenue Operations (RevOps) to streamline and align the sales, marketing, and customer service functions. A tech stack is a suite of integrated software tools. It empowers teams to collaborate, optimize processes, use data and analyt …
Transforming Manufacturing: The Power of Customer Lifecycle Management and RevOps
by Chris Peer on Tue, Jul 30, 2024 @ 09:30
In recent blogs, we’ve been discussing how imperative Revenue Operations (RevOps), or the practice of aligning and optimizing communications, processes, technology, and data across sales, marketing, and customer service departments, has become for manufacturers to succeed in today's c …
From Silos to Success: Transforming B2B Businesses with a RevOps Roadmap
by Chris Peer on Fri, Jun 21, 2024 @ 11:50
Once upon a time, most companies' sales and marketing departments were like parallel tracks on separate railways. The traditional sales and marketing teams operated side by side without intersecting, bound for the same destination. The tracks never converged, missing opportunities for …