Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena.
SEMrush reported that initial data volatility peaked at 8 out of 10 on their volatility sensor meter. The last Google core update in 2022 only reached about 5. Mordy Oberstein at SEMRUSH told SearchEngineLand.com, "The March 2023 Core Update relative to the September 2022 Core Update – 8.7% of the top 10 results now ranking on the SERP before ranked beyond position 20 before the update. Back in September 2022, that number stood at 6.5%. Thus, the data again points to more significant rank fluctuations during the March update."
Volatility can harm a company's online visibility, web traffic, leads, and overall revenue. But we're about to reveal the secret to winning the SEO cage match, no matter who or what your adversary is. Are you ready? Grab your helmet because this blog will show you how doing SEO the right way is the shield you need to protect your website from the algo wars.