SyncShow
B2B Marketing Blog

Chris Peer

Chris Peer
Chris Peer is the Owner and President of SyncShow and has 20 years of experience in online marketing strategy, eCommerce and corporate branding. Chris is an outdoor enthusiast, regularly hiking, camping, and scuba diving.
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Recent Posts

Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Wed, Aug 07, 2019 @ 04:23

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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7 Key Elements to Build Brand Trust With Marketing Communications

Posted by Chris Peer on Thu, May 30, 2019 @ 10:15

When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous options to select from within your industry, leaving many to ask themselves, “who do I trust?” Your brand is your identity. How you communicate it can be the difference between your audience having the right or wrong impression about you, for better or for worse. Something so vital to your company’s health cannot be left up to chance.  

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The 5 Lead Generation Marketing Solutions Every Business Needs

Posted by Chris Peer on Thu, May 09, 2019 @ 01:23

Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be one of the last to be cut if you want to keep that pipeline pumping.

When determining the best way to allocate your marketing dollars, you’ll get the most bang for your buck by directing a substantial amount to your website—after all, it’s your marketing hub. This means every marketing initiative should support your site’s ability to attract visitors. With this strategic approach in mind, there are five main marketing solutions we highly recommend that will maximize the number of leads generated through your site:

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2018 Inc. Best Workplaces: SyncShow

Posted by Chris Peer on Wed, May 30, 2018 @ 10:00

Wow! What a great honor to be named one of the recipients of Inc. magazine’s Best Workplaces award. To be recognized on a national level for being a great place to work has me in a state of awe.

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12 B2B Lead Generation Tactics to Improve Conversion Rates and Grow Revenue

Posted by Chris Peer on Fri, May 04, 2018 @ 11:34

How do B2B companies plan to generate more leads and grow revenue now and in the year 2020?

That was the topic of recent discussion at Cleveland State University’s Afternoons at Ahuja panel discussion, which we attended. Topics discussed included:

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How Much Should Manufacturers Spend on Marketing?

Posted by Chris Peer on Fri, Nov 17, 2017 @ 11:55

As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The challenge for many small- to middle-market industrial companies is that they have never budgeted for marketing. For them, the budget is zero. I often hear, “I don’t have a formal marketing budget, but if you can make me money, I will spend money to make money.” I always like a challenge, but I’m always left asking the same questions: “How much marketing budget is enough to garner the results the manufacturer demands and how much is too much?” It’s a chicken or egg scenario. One that plays out every day at my company.

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Social Media for Your Manufacturing Business? Yes.

Posted by Chris Peer on Thu, Aug 10, 2017 @ 10:12

Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why having a presence on social media is necessary for your company’s success, we must first examine why social media for b2b business is a misunderstood marketing strategy.

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