There’s no way around it, investing in a digital marketing strategy, team and/or agency partner is a big commitment. It’s expensive, often involves long-term contracts and detailed training, and with many teams and agencies implementing marketing efforts that don’t impact the bottom line, it’s difficult to know whether this investment will bring you the returns you need to justify the cost. Cutting to the chase — there is a lot of risk, and sticking your neck out as the decision-maker can be intimidating, especially if you’ve been burned before.