SyncShow
B2B Marketing Blog

Allie Gottlieb

Allie Gottlieb
Allie is a Design Specialist at SyncShow where she oversees the development and execution of all original visual assets (web/email graphics, UI, photo and video) in an effort to further clients’ visual presence through inbound strategies. As a native New Yorker, Allie enjoys expanding her horizons through travel and exploring all Cleveland has to offer.
Find me on:

Recent Posts

Get Noticed: Use Video to Reach Your Target Audience

Posted by Allie Gottlieb on Thu, Oct 15, 2015 @ 10:05

Video can be a powerful and compelling marketing tool when executed correctly. It can spur demand and revenue growth by making products or services attractive, easy-to-understand and motivating. What’s more, videos have proven to increase conversions.

Read More

Design Your Way to More Effective Marketing With Psychology

Posted by Allie Gottlieb on Tue, Aug 04, 2015 @ 02:00

Design and science. In many schools of thought, these are competing ideas: One subjective, the other objective. But when it comes to optimizing your marketing efforts, design can be a science in its own right.

Here, we’ll discuss how you can leverage key psychological concepts in marketing design to attract and close leads.

Read More

How Manufacturers Can Use Gripping Visuals for Marketing Success

Posted by Allie Gottlieb on Tue, Jun 16, 2015 @ 10:30

Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. Here’s how:

1. Optimize CTAs for Targeted Performance

An effective CTA button has everything to do with user experience and user interface design. It’s not enough to just tell users to “Download,” “Submit,” or “Sign Up.” Leads must be persuaded and visually guided through the buyer's journey, following the carefully mapped out plan you’ve created. The CTA is one (important) stop along that journey. 

Read More