Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. Here’s how:
1. Optimize CTAs for Targeted Performance
An effective CTA button has everything to do with user experience and user interface design. It’s not enough to just tell users to “Download,” “Submit,” or “Sign Up.” Leads must be persuaded and visually guided through the buyer's journey, following the carefully mapped out plan you’ve created. The CTA is one (important) stop along that journey.