Video can be a powerful and compelling marketing tool when executed correctly. It can spur demand and revenue growth by making products or services attractive, easy-to-understand and motivating. What’s more, videos have proven to increase conversions.

Design and science. In many schools of thought, these are competing ideas: One subjective, the other objective. But when it comes to optimizing your marketing efforts, design can be a science in its own right.

Here, we’ll discuss how you can leverage key psychological concepts in marketing design to attract and close leads.

Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. Here’s how:

1. Optimize CTAs for Targeted Performance

An effective CTA button has everything to do with user experience and user interface design. It’s not enough to just tell users to “Download,” “Submit,” or “Sign Up.” Leads must be persuaded and visually guided through the buyer's journey, following the carefully mapped out plan you’ve created. The CTA is one (important) stop along that journey.