Video can be a powerful and compelling marketing tool when executed correctly. It can spur demand and revenue growth by making products or services attractive, easy-to-understand and motivating. What’s more, videos have proven to increase conversions.
The Compelling Stats
Don’t just take our word for it. Below, we’ve gathered key stats that show the impact video can have as a marketing tool:
- According to Facebook, “...the amount of video from people and brands in News Feed has increased 3.6x year-over-year.”
- A Social Media Marketing Industry Report found that video is a targeted area of focus for marketers with “nearly 3 in 4 [planning to increase] their use of original videos.”
- A higher percentage of respondents are using visually appealing content such as videos, infographics and interactive presentations according to a Demand Gen Report
- Forbes put out that 75% of business executives watch work-related videos at least weekly.
Launch Your Video Strategy
Video content marketing is only as effective as the strategy you put behind it. The most important place to start is to define your purpose. Take the We Manufacture CLE movement SyncShow launched in early October. This movement has one clear purpose: To highlight the incredible manufacturing companies that define the Cleveland/Northeast Ohio area.
We realized that the best way to raise awareness of these companies was to spotlight them with a punchy video.
Video marketing works best when the purpose and story to be told needs to be easily digestible and shareable. While infographics and whitepapers are equally important visual strategies, videos help provide more information in a shorter period of time—thus having a quicker impact.
Another key item to identify is your target audience. The defined target audience will determine many aspects of the video such as:
- How long the video should be.
- Where the video should live.
- How the video will be distributed.
- What calls-to-actions will close out the video.
- What type of video it should be—i.e. an explainer video versus and in depth tutorial.
- What the overall tone of the video will be—i.e. fun, educational or motivational.
Check out the video we created to launch We Manufacture CLE. Do you think it achieves the purpose and story we set out to tell? Share your thoughts in the comments below.