A Lesson in Content Marketing from the City of Cleveland
by Lauren Bolmeyer on Thu, Nov 13, 2014 @ 09:00
Every quarter, we sit down with our clients and rethink our strategies – we take a look at what kind of content is working for them, and in what channels. Whether it is email marketing or social media, it always comes back to one thing: content. Now, being the “all things Cleveland” e …
Key HubSpot Features You Could Be Missing Out On
by Lauren Bolmeyer on Thu, Sep 11, 2014 @ 08:30
HubSpot is a very well known player in the marketing automation software world. There are three different levels: Basic, Professional and Enterprise. Each level has its own bells and whistles, with the Basic account being, well, the most basic. Depending on your business and/or what y …
Marketing Automation & CRM: A Match Made in Heaven
by Lauren Bolmeyer on Thu, Jul 10, 2014 @ 08:00
Are all of your business processes aligned seamlessly? What about your software programs? When it comes to different software platforms, we think two that you shouldn’t go without are: a marketing automation platform and a Customer Relationship Management (CRM) system. There are many …
Runaway Shopping Carts: eCommerce Cart Abandonment Strategies
by Lauren Bolmeyer on Mon, Jun 17, 2013 @ 08:30
eCommerce Cart Abandonment Strategies Your eCommerce Shopping Cart Abandonment Rate Is SO High, But What Are You Doing To Fix It? There is likely a sign in the parking lot outside your local grocery store that says that they are not responsible for damage done to your car by runaway s …
Best Practices for Handling Negativity in Social Media
by Lauren Bolmeyer on Thu, May 23, 2013 @ 01:00
How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …