Content Is King. . . And So Is LeBron James
by Lauren Bolmeyer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …
4 Social Media Tools Worth Checking Out
by Lauren Bolmeyer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …
6 Best Practices for a Perfect Newsletter
by Lauren Bolmeyer on Tue, Aug 25, 2015 @ 09:31
Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others …
Trade Show Marketing for Manufacturers
by Lauren Bolmeyer on Tue, Jul 07, 2015 @ 10:46
When it comes to trade shows for most manufacturers, we’ve more than likely all been there…the annual show is coming up, it's time to scramble to get your booth ready to head to a show that you aren’t quite convinced has any actual ROI for your company. If this sounds too familiar, yo …
4 Manufacturing Marketing Trends in 2015
by Lauren Bolmeyer on Tue, May 12, 2015 @ 04:10
1. Blogging As a manufacturing company, you are the expert and thought leader about your products, so why not share this knowledge within your industry? While blogging isn’t new for 2015, it’s becoming increasingly important for manufacturing companies to get into this space. If you a …
5 Ideas for Creating Blog Content for Your Manufacturing Company
by Lauren Bolmeyer on Thu, Mar 26, 2015 @ 10:53
So, you launched a blog as a marketing initiative and now you have to actually fill it up with content. What a daunting task, right?! You’ve already got enough on your plate dealing with the day-to-day tasks that come along with the job. Adding what might seem like hours on end to wri …
The Super Bowl & Content Marketing: A Twist on Traditional Ads
by Lauren Bolmeyer on Thu, Jan 22, 2015 @ 08:45
In my last post, I talked about how content marketing and the city of Cleveland relate. You might have noticed my high hopes for the Cleveland Browns, as they were in 1st place in the AFC North at the time. Sure that hope was short-lived, as the later half of the season was basically …