Share this
What should a small business website & online strategy cost?
by Chris Peer on Tue, Sep 25, 2012 @ 11:14
What is the cost of a small business website?
This is a question I get asked all the time and the answer varies. For most small businesses (annual revenues from $100,000 to $100mm) the price for a new website can vary from a couple thousand dollars to over one hundred thousand dollars. The good news for small businesses is that website pricing has come down quite a bit over the last five years. With the spread of WordPress, Drupal and other open source content management systems, website design, programming and add-on features are becoming increasingly standardized and competition is growing, so prices are dropping.
So what dictates website pricing and how much will you need to spend on a website? The answer lies in you and your goals. Sometimes a website is just a website. Other times it is an integral component to a greater ecosystem of marketing and sales initiatives. How integrated and complex your needs are will dictate pricing. Below I have provided some basic guidelines to help get your budget in the right bucket.
The Basic Website:
On the low end, ($1-$15K) you should expect a professional looking website with limited features. Websites at this price range usually have 1-20 pages and are essentially online brochures. Don't expect this price point to drive leads or solve business issues. For some businesses this may be all you need. There are some great resources for websites at this level. On the lower end of this range you can probably build the site yourself with tools from Godaddy, Hostgator or Intuit. On the higher end of this range you may find local firms that specialize in these size sites. For $15K you can expect a more professional level of design, some additional features and usually some search engine optimization mixed in. Websites in this price range may or may not have a content management system (CMS).
Beyond the online brochure, websites can get quite sophisticated and can actually help grow your business by driving qualified leads and improve sales.
Mid Tier Website:
Website & Online Marketing
Above the $35K price point and beyond, your development agency should be focusing a greater deal of their efforts on your growth strategy and tactics, including inbound marketing, landing pages, social media, videos, content marketing, keyword optimization, blogging, email integration and a robust platform for measurement and analysis. Depending on your overall needs, you may find that some of these initiatives can be found at the lower price points.
At SyncShow Interactive we start with the end. Early in the relationship we complete an analysis, diagnosis and plan for our clients online strategy. This strategy is closely aligned with the customer's business growth goals. Often times this includes an assessment of lead value and establishing key performance indicators (KPIs) for measuring success. Above $35K you may find that agencies will roll up the website costs into a monthly retainer that also includes the implementation of your strategy. Should your business require a more comprehensive implementation as outlined above, expect monthly retainer fees to range from $3K per month to $15K per month.
Image courtesy of Stuart Miles via FreeDigitalPhotos.net
Share this
- Inbound Marketing (126)
- Manufacturing (82)
- Lead Generation (70)
- Website Design & Development (58)
- Social Media (46)
- Online Brand Strategy (38)
- eCommerce (33)
- B2B Marketing (28)
- Expert Knowledge (28)
- Digital Marketing (26)
- Company Culture (22)
- Content Marketing (16)
- Customer Experience (15)
- Metrics & ROI (15)
- Search Engine Optimization (15)
- Marketing and Sales Alignment (12)
- Transportation and Logistics (10)
- Content Marketing Strategy (9)
- Email Marketing (9)
- SyncShow (9)
- Digital Sales (8)
- Lead Nurturing (8)
- Digital Content Marketing (7)
- Mobile (7)
- Brand Awareness (6)
- General (5)
- Digital Marketing Data (4)
- Video Marketing (4)
- LinkedIn (3)
- Professional Services (3)
- Transportation Insights (3)
- Demand Generation (2)
- News (2)
- PPC (2)
- SEO (2)
- SSI Delivers (2)
- Account-Based Marketing (1)
- Facebook (1)
- High Performing Teams (1)
- Instagram (1)
- KPI (1)
- Marketing Automation (1)
- Networking (1)
- Paid Media (1)
- Retargeting (1)
- StoryBrand (1)
- Storytelling (1)
- Synchronized Inbound (1)
- Value Proposition (1)
- October 2024 (2)
- September 2024 (4)
- August 2024 (4)
- July 2024 (1)
- June 2024 (1)
- May 2024 (4)
- April 2024 (1)
- March 2024 (3)
- January 2024 (2)
- December 2023 (4)
- November 2023 (3)
- October 2023 (1)
- September 2023 (4)
- August 2023 (3)
- July 2023 (2)
- June 2023 (2)
- August 2022 (2)
- July 2022 (2)
- June 2022 (1)
- March 2022 (2)
- February 2022 (1)
- January 2022 (2)
- October 2021 (1)
- June 2021 (1)
- May 2021 (1)
- March 2021 (1)
- December 2020 (1)
- October 2020 (2)
- September 2020 (1)
- August 2020 (3)
- July 2020 (3)
- June 2020 (4)
- May 2020 (2)
- April 2020 (3)
- March 2020 (9)
- February 2020 (5)
- January 2020 (6)
- December 2019 (5)
- November 2019 (7)
- October 2019 (6)
- September 2019 (8)
- August 2019 (5)
- July 2019 (5)
- June 2019 (3)
- May 2019 (2)
- April 2019 (1)
- March 2019 (2)
- February 2019 (1)
- January 2019 (2)
- November 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- May 2018 (2)
- March 2018 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (1)
- August 2017 (2)
- July 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (8)
- October 2016 (7)
- September 2016 (2)
- August 2016 (2)
- July 2016 (6)
- June 2016 (3)
- May 2016 (4)
- April 2016 (6)
- March 2016 (6)
- February 2016 (7)
- January 2016 (7)
- December 2015 (6)
- November 2015 (2)
- October 2015 (3)
- September 2015 (2)
- August 2015 (4)
- July 2015 (9)
- June 2015 (9)
- May 2015 (8)
- April 2015 (8)
- March 2015 (9)
- February 2015 (7)
- January 2015 (8)
- December 2014 (7)
- November 2014 (7)
- October 2014 (5)
- September 2014 (4)
- August 2014 (4)
- July 2014 (5)
- June 2014 (4)
- May 2014 (5)
- April 2014 (4)
- March 2014 (7)
- February 2014 (9)
- January 2014 (7)
- August 2013 (2)
- July 2013 (4)
- June 2013 (6)
- May 2013 (7)
- April 2013 (7)
- March 2013 (8)
- February 2013 (5)
- January 2013 (7)
- December 2012 (4)
- November 2012 (4)
- October 2012 (2)
- September 2012 (1)
- July 2012 (1)
- April 2012 (4)
- March 2012 (5)
- February 2012 (2)
- January 2012 (3)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- March 2011 (1)
- February 2011 (1)
- December 2010 (2)
- November 2010 (3)
- August 2010 (1)
- July 2010 (1)
- May 2010 (2)
- April 2010 (1)
- January 2010 (1)