Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.
This could be because of many reasons:
- You’re afraid to fail
- You lack the proper knowledge to build a successful digital marketing campaign
- You don’t have the necessary tools/data to engage in a digital marketing strategy
- You perceive measuring digital marketing ROI as being too difficult or too expensive
Whatever the case, the fact of the matter is that there is a recipe for success to create a strong starting point, benchmark and evaluation of your digital marketing strategy to better estimate ROI. From setting up lead tracking software and optimizing your website to aligning your sales and marketing teams, you’ll be better equipped to determine success and justification for a budget.
In this whitepaper, you’ll learn all the ins and outs of tracking digital marketing efforts and key takeaways for success to begin optimizing your digital marketing strategy to better align with sales and prove ROI. Download the full whitepaper here!