The New Marketing Metrics B2B Manufacturers Need To Stay Competitive
by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25
New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …
The Four Foundations of an AI-Ready Organization
by Abigail Louisin on Wed, Nov 19, 2025 @ 11:10
Insights From Chris Peer’s TMSA Presentation When SyncShow President & CEO Chris Peer spoke at the Transportation Marketing & Sales Association (TMSA) Conference in October 2025, the room was already buzzing about AI. Everyone wanted to know where AI fits, how fast it’s changi …
What Great Logistics Can Teach You About Better Marketing
by Abigail Louisin on Tue, Nov 11, 2025 @ 01:22
Logistics teams know that timing, communication, and accuracy drive performance. The same principles can turn your marketing into a well-run system. Picture a warehouse manager in mid-November: screens glowing, shipments stacked to the ceiling, every minute accounted for. During peak …