Bringing Clarity & Control to Portfolio Marketing

By driving consistency, accountability, and revenue growth, SyncShow helps private equity–backed brands increase their business valuation.

The Problem: Fragmented Marketing Across Brands

For private equity operators managing a portfolio of industrial companies, marketing often becomes an operational blind spot.

Each company has its own approach. Some rely on outdated tactics while others work with different agencies. A few may not have any real marketing strategy at all.

The result is inconsistency across the board:

• No shared language or scalable framework
• No way to compare performance meaningfully
• Difficulty tying marketing activity to business outcomes or quantifying ROI

Most PE portfolios lack a standardized marketing infrastructure. This leads to three predictable problems: inconsistent performance, limited reporting clarity, and difficulty scaling best practices across brands

Without a common framework, marketing becomes reactive and disconnected—and that erodes confidence in the investment.

Our Approach: Build the System, Then Scale It

At SyncShow, we work with industrial portfolios to solve that problem.

Our focus isn’t on creating one-size-fits-all messaging. Instead, we help PE operators implement scalable marketing infrastructure built around:

• Shared strategy
• Clear KPIs
• Performance standards that roll up to the portfolio level

Using the Great 8 Pillars framework, we establish a strategic foundation each company can operate from while allowing room for brand-specific execution. The framework covers:

• Strategy alignment
• Sales integration
• Campaign structure
• Lead management
• KPI dashboards
• Tech stack evaluation
• Content workflows
• Team accountability

We bring marketing and sales teams into alignment, introduce reporting dashboards that link marketing efforts to revenue, and deploy campaign systems that can be replicated and optimized across brands.

Across portfolios representing more than a dozen industrial brands, we’ve uncovered inefficiencies like duplicated agency spend, inconsistent campaign tracking, and conflicting CRM tools.

Our work helps eliminate those gaps and create a marketing system that enables operators to lead with data, not guesswork.

The Outcome: Consistency, Visibility, and Value Creation

This infrastructure gives operators visibility, control, and results.

You can see which brands are outperforming, where investment is paying off, and how marketing is contributing to increased business value across the portfolio.

For growth-stage brands, the system creates focus. For mature companies preparing for exit, it helps increase valuation. And for the operators overseeing them all, it provides confidence that marketing is functioning as a real business driver, not just an expense.

One PE-backed portfolio company saw more than 21% year-over-year organic revenue growth after aligning their marketing and sales teams with SyncShow’s guidance. This strategic approach supported their multi-location expansion and contributed directly to increased EBITDA. The VP of Sales and Marketing described the impact:

“These key metrics strengthened our position with investors and future buyers. Additionally, we reduced our customer acquisition cost (CAC) by 19% in the first 12 months by aligning our sales and marketing teams under a unified strategy, which increased lead quality and shortened the sales cycle across all service lines.”

Let’s Build It

If you’re managing a group of industrial companies and struggling with fragmented marketing efforts, we can help you build the structure needed to scale consistently—and win repeatedly.