If We Wanted to Waste Your Marketing Budget, We’d Do This
by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00
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In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …
Paid Advertising 101: What B2B Leaders Need to Know
by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00
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For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.
Professional Service Firms Need Clear Messaging
by Abigail Louisin on Wed, Mar 11, 2026 @ 11:56
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As professional service firms grow, the story they tell about their expertise often becomes less clear, even when the value they deliver is stronger than ever. Most leaders at B2B professional services firms understand that brand strategy matters. If you lead an accounting firm, an in …
Your Leads Aren’t the Problem. Your Sales + Marketing System Is
by Abigail Louisin on Tue, Feb 24, 2026 @ 04:19
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If you’re investing in marketing as a B2B manufacturer but not seeing consistent pipeline growth, it’s natural to question lead quality. Sales may say the leads aren’t qualified while marketing may point to increased traffic and form fills. Leadership may wonder why revenue impact fee …
Spotlight: Two Manufacturing Leaders Winning by Building Systems
by Abigail Louisin on Tue, Feb 17, 2026 @ 03:27
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We are proud to congratulate two of our clients — DEM Manufacturing and Royal Chemical — on their recent recognition as Smart Business’ 2026 Evolution of Manufacturing Award nominees. Both organizations exemplify what it means to grow with intention, invest in infrastructure, refine o …
How Professional Services Websites Can Build Trust Before the First Call
by Abigail Louisin on Mon, Jan 19, 2026 @ 01:27
If your website doesn’t build confidence, it’s costing you deals—often before sales ever knows they existed. Professional services buyers need to feel comfortable before the first call. When they do, conversations start stronger and pipeline quality improves. When they don’t, they hes …
How B2B Manufacturers Grow Revenue with Better Messaging
by Abigail Louisin on Mon, Jan 12, 2026 @ 03:17
Manufacturing teams know how their company’s process ensures consistency, where their quality controls go deeper, how their engineering support solves real problems, and what protects their lead times. But to the outside world, buyers often hear the same vague claims they’ve seen from …