AI & The "Army of One" Problem
by Abigail Louisin on Wed, May 27, 2026 @ 11:57
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In a lot of small to midsize B2B companies, especially in manufacturing, logistics, and professional services, marketing falls on one person.
Your buyers are moving on from Google. Are you?
by Abigail Louisin on Tue, May 19, 2026 @ 09:21
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When a CFO starts shortlisting valuation firms, she's not scrolling search results anymore. She's asking ChatGPT. If your firm isn't built to show up in that answer, you're not only losing deals — you're never getting considered.
Unlocking Personalization with AI (Without a Million-Dollar Tech Stack)
by Abigail Louisin on Tue, Apr 28, 2026 @ 03:14
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A recentHarvard DCE analysis on the future of marketing makes a compelling case: AI’s greatest gift is personalization at scale.
If We Wanted to Waste Your Marketing Budget, We’d Do This
by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00
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In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …
Paid Advertising 101: What B2B Leaders Need to Know
by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00
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For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.
Professional Service Firms Need Clear Messaging
by Abigail Louisin on Wed, Mar 11, 2026 @ 11:56
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As professional service firms grow, the story they tell about their expertise often becomes less clear, even when the value they deliver is stronger than ever. Most leaders at B2B professional services firms understand that brand strategy matters. If you lead an accounting firm, an in …
Your Leads Aren’t the Problem. Your Sales + Marketing System Is
by Abigail Louisin on Tue, Feb 24, 2026 @ 04:19
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If you’re investing in marketing as a B2B manufacturer but not seeing consistent pipeline growth, it’s natural to question lead quality. Sales may say the leads aren’t qualified while marketing may point to increased traffic and form fills. Leadership may wonder why revenue impact fee …