Abigail Louisin

Abigail Louisin

Abigail is the Senior Associate of Marketing and Sales Support at SyncShow. With a background in public relations and communications, she brings expertise in messaging, content creation, strategy, and sales support. A strong writer and editor with a passion for research, Abigail thrives on uncovering insights and crafting stories that connect with audiences and drive results. Guided by the belief that there’s something to learn from everyone, she approaches each project with curiosity and creativity. Abigail earned her undergraduate degree from Baldwin Wallace University and her master’s from Harvard University.

Posts by Abigail Louisin

The Four Foundations of an AI-Ready Organization

Marketing Team meeting to discuss the topic of ai

Insights From Chris Peer’s TMSA Presentation When SyncShow President & CEO Chris Peer spoke at the Transportation Marketing & Sales Association (TMSA) Conference in October 2025, the room was already buzzing about AI. Everyone wanted to know where AI fits, how fast it’s changi …

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What Great Logistics Can Teach You About Better Marketing

Marketing Logistics graphic

Logistics teams know that timing, communication, and accuracy drive performance. The same principles can turn your marketing into a well-run system. Picture a warehouse manager in mid-November: screens glowing, shipments stacked to the ceiling, every minute accounted for. During peak …

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5 Marketing Shifts B2B Brands Can’t Ignore in 2026

2026 Marketing Trends Graphic

If 2024 was the year everyone tested AI, and 2025 was the year we proved it could deliver ROI, then 2026 is the year automation becomes part of how we operate: integrated, intentional, and measurable. At this year’s Marketing Artificial Intelligence Conference (MAICON), our team left …

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Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting

Notebook with handwritten text 'Who is your ideal customer?' next to a magnifying glass, calculator, and office supplies on a desk.

Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …

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HubSpot Credits & Contact Billing Guide: What B2B Leaders Need to Know

If you’re running HubSpot at scale, you’ve likely noticed a shift: credits, marketing contacts, and new billing models are reshaping how businesses pay for the platform. For industrial and logistics leaders, understanding how these costs work is the first step to avoiding billing surp …

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How Top Industrial Leaders Are Budgeting for 2026 Growth

Person using calculator at desk with laptop and smartphone

The Quiet Pressure of Budget Season It’s August. Your inbox is full of forecasting spreadsheets. Department heads are sending over line-item requests. And if you’re like most executives in the industrial or logistics sector, marketing remains one of the hardest conversations to naviga …

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Bringing Clarity & Control to Portfolio Marketing

By driving consistency, accountability, and revenue growth, SyncShow helps private equity–backed brands increase their business valuation.

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