Zero-Click Searches Are the Majority. Now What?
by Abigail Louisin on Wed, Jul 22, 2026 @ 09:00
-1.png)
Here's a number that explains a lot of uncomfortable analytics meetings: 57% of all searches now end without a click to any website. Not yours, not your competitor's, not anyone's. More than half the time, the search results page is the destination. If your organic traffic has been sl …
What's Happening in B2B Marketing: A Mid-2026 Roundup
by Abigail Louisin on Wed, Jul 08, 2026 @ 08:15
-1.png)
The first half of 2026 has made one thing clear: the way B2B buyers find, evaluate, and choose suppliers is changing faster than most marketing playbooks can keep up with. Here are the developments worth your attention, and what each one means if you sell in manufacturing, logistics, …
How to Fix a Stalled B2B Sales Pipeline in 2026
by Abigail Louisin on Mon, Jun 29, 2026 @ 02:36
-1.png)
A pipeline that looks healthy on paper and isn't converting is one of the most frustrating problems in B2B revenue. The deal count looks fine. The dollar value looks fine. But nothing is closing, and nobody can quite agree on why.
AI & The "Army of One" Problem
by Abigail Louisin on Wed, May 27, 2026 @ 11:57
-1.png)
In a lot of small to midsize B2B companies, especially in manufacturing, logistics, and professional services, marketing falls on one person.
Your buyers are moving on from Google. Are you?
by Abigail Louisin on Tue, May 19, 2026 @ 09:21
-2.png)
When a CFO starts shortlisting valuation firms, she's not scrolling search results anymore. She's asking ChatGPT. If your firm isn't built to show up in that answer, you're not only losing deals — you're never getting considered.
Unlocking Personalization with AI (Without a Million-Dollar Tech Stack)
by Abigail Louisin on Tue, Apr 28, 2026 @ 03:14
.png)
A recentHarvard DCE analysis on the future of marketing makes a compelling case: AI’s greatest gift is personalization at scale.
If We Wanted to Waste Your Marketing Budget, We’d Do This
by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00
.png)
In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …