How to Create a Robust Content Marketing Strategy for Your Customers
by Chris Peer on Thu, Jun 27, 2019 @ 10:34
If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king."
Top 5 Things to Know About Digital Sales and Marketing
by Chris Peer on Thu, Jun 13, 2019 @ 02:19
Many decision-makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; digital sales and marketing go hand in hand. Not only is it crucial to invest in marketing for your sales t …
7 Key Elements to Build Brand Trust With Marketing Communications
by Chris Peer on Thu, May 30, 2019 @ 10:15
When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous op …
Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing
by Chris Peer on Mon, Jan 28, 2019 @ 01:35
As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be espec …