The Latest Google Antitrust Case: What You Need to Know
by Chris Peer on Mon, Aug 12, 2024 @ 09:34
Summary of the Decision In one of the most significant legal rulings against a major technology company in more than two decades, a federal judge has determined that Google illegally monopolized online search and advertising markets by paying companies like Apple and Samsung billions …
Transforming Manufacturing: The Power of Customer Lifecycle Management and RevOps
by Chris Peer on Tue, Jul 30, 2024 @ 09:30
In recent blogs, we’ve been discussing how imperative Revenue Operations (RevOps), or the practice of aligning and optimizing communications, processes, technology, and data across sales, marketing, and customer service departments, has become for manufacturers to succeed in today's c …
From Silos to Success: Transforming B2B Businesses with a RevOps Roadmap
by Chris Peer on Fri, Jun 21, 2024 @ 11:50
Once upon a time, most companies' sales and marketing departments were like parallel tracks on separate railways. The traditional sales and marketing teams operated side by side without intersecting, bound for the same destination. The tracks never converged, missing opportunities for …
Empowering Your Revenue Engine: A Guide to RevOps Process Optimization
by Chris Peer on Fri, May 31, 2024 @ 12:23
RevOps is having a moment. According to Gartner, 75% of the world's highest-growth companies will deploy a revenue operations (RevOps) model by 2025. RevOps is a strategic framework that aligns and optimizes processes, systems, and data across the sales, marketing, and customer experi …
Sales, Marketing & Customer Service: The B2B RevOps Roadmap
by Chris Peer on Tue, May 21, 2024 @ 11:36
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Recently, we published an article about a critical shift in the B2B customer journey. It has led to the need for more alignment and collaboration among marketing, sales, and customer experience teams. Buyers today demand more from their vendors. This is true throughout the buying proc …
Compliance Refresher: GDPR, CCPA, ADA
by Chris Peer on Fri, May 17, 2024 @ 11:50
In an era where digital privacy and accessibility have become forefront concerns for consumers, adhering to compliance rules such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Americans with Disabilities Act (ADA) has never been …
The Impact of SEO Local Search on the Warehouse & Distribution Industry
by Chris Peer on Thu, May 02, 2024 @ 01:55
It's been a topsy-turvy couple of years for the warehousing and distribution industry. Container prices dropped. But trucking prices rose. Consumer buying fell due to the threat of a recession. Profitable product channels shifted as buying changed. The supply chain crisis squeezed cap …