Transportation Market Downturns: Strategies for Resilience and Growth
by Chris Peer on Wed, Apr 03, 2024 @ 09:00
We love our transportation clients. They’re the backbone of the supply chain sector. When they have something to say, we listen. So, this blog will answer a question submitted to SyncShow by a Transportation Marketing and Sales Association (TMSA) member.
Building a B2B Website that Converts
by Chris Peer on Wed, Mar 27, 2024 @ 09:00
Imagine your target customer at work. The CEO has asked your target customer to purchase a piece of equipment they’ve never sourced before. What do they do? It's safe to say the first thing they do is an online search for vendors of the machine. In fact, Google reports that 89% of B2B …
Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies
by Chris Peer on Fri, Mar 15, 2024 @ 08:24
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Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …
Unlocking Success With a HubSpot Agency: A Guide for Manufacturing Marketing Leaders
by Chris Peer on Mon, Mar 04, 2024 @ 03:48
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In the last decade, marketing and sales in manufacturing have changed significantly. Leaders have adopted new digital marketing, big data, and artificial intelligence (AI) tactics. They use these tactics to improve efficiency, productivity, and quality. There’s now a greater emphasis …
Beyond Whack-a-Mole: A Blueprint for Enduring B2B Marketing Success
by Chris Peer on Mon, Jan 29, 2024 @ 03:43
Imagine a sunny day at the county fair. You're a ten-year-old with a crisp five-dollar bill, torn between a corn dog and the allure of a whack-a-mole game. You vow to nail every one of those moles each time they pop their heads out of their hole and win the giant stuffed bear. Of cour …
Maximizing Sales Enablement for Industrial Companies
by Chris Peer on Mon, Jan 15, 2024 @ 02:00
The sales environment for the industrial sector has changed significantly over the past decade. This is due to technological advancements, shifts in buyer behavior, and broader economic and market trends. Industrial companies have embraced digital channels. Many have established an on …
Mastering Marketing ROI in the Supply Chain World
by Chris Peer on Wed, Dec 27, 2023 @ 08:00
Chris Peer, CEO of SyncShow, joined Tom Raftery, the host of the Digital Supply Chain podcast, for an insightful conversation on the intersection of B2B marketing and supply chain management. Here's a summary of the conversation.