Chris Peer

Chris Peer

Chris Peer is the founder, and CEO of SyncShow. He's also an online marketing expert with a passion for integrating marketing and sales strategies. Chris has over 30 years of experience in B2B online marketing strategies, sales processes, and customer communications. Prior to founding SyncShow, he worked for Ernst & Young and American Greetings. In 2023, Chris published his book, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies. Having personally experienced and learned from the setbacks and challenges that can accompany inefficient marketing approaches, Chris conceived The Great 8 Pillars framework. This methodology is designed to revolutionize your marketing department, shifting it from being a financial burden to a source of profit. Through the application of world-class marketing best practices, he’s played a pivotal role in the success and expansion of countless companies.

Posts by Chris Peer

Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies

Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …

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Unlocking Success With a HubSpot Agency: A Guide for Manufacturing Marketing Leaders

In the last decade, marketing and sales in manufacturing have changed significantly. Leaders have adopted new digital marketing, big data, and artificial intelligence (AI) tactics. They use these tactics to improve efficiency, productivity, and quality. There’s now a greater emphasis …

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Beyond Whack-a-Mole: A Blueprint for Enduring B2B Marketing Success

Imagine a sunny day at the county fair. You're a ten-year-old with a crisp five-dollar bill, torn between a corn dog and the allure of a whack-a-mole game. You vow to nail every one of those moles each time they pop their heads out of their hole and win the giant stuffed bear. Of cour …

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Maximizing Sales Enablement for Industrial Companies

The sales environment for the industrial sector has changed significantly over the past decade. This is due to technological advancements, shifts in buyer behavior, and broader economic and market trends. Industrial companies have embraced digital channels. Many have established an on …

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Mastering Marketing ROI in the Supply Chain World

Chris Peer, CEO of SyncShow, joined Tom Raftery, the host of the Digital Supply Chain podcast, for an insightful conversation on the intersection of B2B marketing and supply chain management. Here's a summary of the conversation.

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The State of Artificial Intelligence From SyncShow Experts

Stanford University Human-Centered Artificial Intelligence recently noted, "Generative AI emerged as the most prominent and impactful story of the year. The year saw models match or surpass human performance in some intricate tasks..."

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What Is The Role of Marketing?

What is the role of marketing?

Over the past decade, marketing has changed significantly. What used to be arts and crafts is now scientific and data-driven. Advancements in technology have fostered ever-increasing capabilities for marketers to track, engage, and monitor their efforts. Due to these advancements, new …

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