Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies
by Chris Peer on Tue, Sep 19, 2023 @ 11:36
Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …
Doing SEO the Right Way, Regardless of Google’s Algorithm Antics
by Chris Peer on Tue, Sep 05, 2023 @ 08:00
Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena. …
Increasing Customer Usage by 95% with HubSpot’s New Chatbot Feature
by Chris Peer on Wed, Aug 09, 2023 @ 08:00
The intense focus on artificial intelligence (AI) has sparked many questions from our clients about how to use it to streamline their communication processes. A chatbot is one of the simplest AI tools to use for this purpose. Our clients have had a ton of success placing HubSpot's cha …
The Role of Email Marketing in Building Relationships in B2B Industrial Companies
by Chris Peer on Wed, Aug 02, 2023 @ 08:00
While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …
The Value Proposition – Your Brand’s Pinky Swear
by Chris Peer on Wed, Jul 12, 2023 @ 08:00
As kids, a pinky swear is all we need to trust our friends will keep their promises. To go against a pinky swear is unthinkable. As adults, trusting a promise will be upheld is stickier, especially with a 24/7 news cycle reporting on leaders and organizations from every sector doing t …
7 Questions to Ask A Marketing Agency Before You Hire Them
by Chris Peer on Mon, Jul 03, 2023 @ 08:00
You've made the decision. It's time to hire a marketing agency partner to take your business to the next level. Congratulations! That is a critical first step. Now, the work really begins. You need to choose a partner you can work with that will maximize your investment. That will tak …
ROI-Centric Marketing Amid Budget Cuts
by Chris Peer on Fri, Jun 09, 2023 @ 02:29
In my last blog, I discussed how marketing budgets can be a large part of a B2B business's total budget and how that makes it so important to make smart (not stupid) marketing strategy decisions. Here’s another reason. Marketing budgets are shrinking. Many marketing budgets have been …