SyncShow
B2B Marketing Blog

Chris Peer

Chris Peer
Chris Peer is the Owner and President of SyncShow and has 20 years of experience in online marketing strategy, eCommerce and corporate branding. Chris is an outdoor enthusiast, regularly hiking, camping, and scuba diving.
Find me on:

Recent Posts

2018 Inc. Best Workplaces: SyncShow

Posted by Chris Peer on Wed, May 30, 2018 @ 10:00

Wow! What a great honor to be named one of the recipients of Inc. magazine’s Best Workplaces award. To be recognized on a national level for being a great place to work has me in a state of awe.

Read More

12 B2B Lead Generation Tactics to Improve Conversion Rates and Grow Revenue

Posted by Chris Peer on Fri, May 04, 2018 @ 11:34

How do B2B companies plan to generate more leads and grow revenue now and in the year 2020?

That was the topic of recent discussion at Cleveland State University’s Afternoons at Ahuja panel discussion, which we attended. Topics discussed included:

Read More

How Much Should Manufacturers Spend on Marketing?

Posted by Chris Peer on Fri, Nov 17, 2017 @ 11:55

As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The challenge for many small- to middle-market industrial companies is that they have never budgeted for marketing. For them, the budget is zero. I often hear, “I don’t have a formal marketing budget, but if you can make me money, I will spend money to make money.” I always like a challenge, but I’m always left asking the same questions: “How much marketing budget is enough to garner the results the manufacturer demands and how much is too much?” It’s a chicken or egg scenario. One that plays out every day at my company.

Read More

Social Media for Your Manufacturing Business? Yes.

Posted by Chris Peer on Thu, Aug 10, 2017 @ 10:12

Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why having a presence on social media is necessary for your company’s success, we must first examine why social media for b2b business is a misunderstood marketing strategy.

Read More

Finding Your Differentiated Value Proposition and Why It Matters

Posted by Chris Peer on Tue, Jul 11, 2017 @ 11:08


Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

Read More

The Best Digital Marketing Agencies in Cleveland, Ohio

Posted by Chris Peer on Wed, Jul 05, 2017 @ 02:47

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.

Read More

Why Manufacturers Should Fix Their Sales & Marketing for Growth

Posted by Chris Peer on Fri, Sep 02, 2016 @ 11:07

A Smart Business Magazine Article on Lead Generation Insights

I was recently published in Smart Business Magazine and would like to share the key highlights from the article with you.

Read More