Chris Peer

Chris Peer

Chris Peer is the founder, and CEO of SyncShow. He's also an online marketing expert with a passion for integrating marketing and sales strategies. Chris has over 30 years of experience in B2B online marketing strategies, sales processes, and customer communications. Prior to founding SyncShow, he worked for Ernst & Young and American Greetings. In 2023, Chris published his book, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies. Having personally experienced and learned from the setbacks and challenges that can accompany inefficient marketing approaches, Chris conceived The Great 8 Pillars framework. This methodology is designed to revolutionize your marketing department, shifting it from being a financial burden to a source of profit. Through the application of world-class marketing best practices, he’s played a pivotal role in the success and expansion of countless companies.

Posts by Chris Peer

Building a Strong Digital Marketing Team: Working With Agencies Can Be Your Talent Acquisition Shortcut

Marketing is no one-trick pony. It’s a complex mix of tactics, deliverables, and strategic initiatives that require unique skill sets to master positive business outcomes. From SEO to paid search, from generating value propositions to identifying ideal customer profiles, from content …

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The Role of Data Analytics in Industrial Marketing: Driving Informed Decisions

Sales and marketing in the industrial sector have evolved from traditional trade shows and product catalogs to digital platforms, SEO campaigns, and personalized outreach. Data analytics have transformed industrial companies. They help leaders target niche audiences, automate strategi …

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Using AI To Enhance B2B Marketing Strategies & Business Results

It's been almost a year since we published "The State of Artificial Intelligence From SyncShow Experts." In the last year, advancements in generative artificial intelligence (AI), predictive analytics, and natural language processing (NLP) have let B2B marketers explore how this tech …

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Making Smart Sales and Marketing Decisions During Volatile Times: A Guide for Industrial Leaders

A recent article in the Boston Business Journal reported “The United States manufacturing and distribution industry is in a state of perpetual evolution, currently driven by technological advancements, economic shifts, and global challenges.”

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Personalized Marketing for B2B Manufacturing: Tailoring Content to Individual Buyer Personas

In the world of B2B manufacturing, a one-size-fits-all marketing approach is like trying to fit everyone into the same pair of shoes. Just as individuals have unique preferences, needs, and motivations, so too do businesses and buyers. To effectively reach and engage potential custome …

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Why Should Anyone Buy From You? The Power of the Value Proposition

Time and again, we've seen companies with strong sales processes and marketing efforts fail to generate new business revenue. The culprit often lies in a poorly articulated value proposition, which is the foundation of effective messaging and branding. If potential customers can't con …

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Strategy Before Tactics, What It Means and Why It Matters

If you've ever played sports or been part of a competitive team, you know what it's like to face an opponent who seems to know every move you're going to make before you even make it. For a game like chess, preparing for a match with a well-thought-out strategy is the difference betwe …

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