Erica Eyerman

Erica Eyerman

As a member of the client services team, Erica works closely with the account managers and implementation teams to ensure flawless strategic work is being executed on behalf of our clients. Passion for: Coaching lacrosse, practicing yoga and tending to her cactus garden.

Posts by Erica Eyerman

Digital Marketing 101: Covering the Basics

Digital Marketing Elements

Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (bot …

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6 Reasons Why Social Media Works for B2B Marketing

Social Media Emojis

In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.

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HubSpot Lead Nurturing Tactics to Get More Sales Opportunities

Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …

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5 Simple Digital Marketing Tactics to Increase Brand Awareness

brand_awareness

Building brand awareness is one of the most important aspects of digital marketing—helping with recognition and lead generation. Today, digital marketing makes it easier than ever to stay true to your brand by creating cohesiveness across your website and social media channels. Increa …

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