Building brand awareness is one of the most important aspects of digital marketing—helping with recognition and lead generation. Today, digital marketing makes it easier than ever to stay true to your brand by creating cohesiveness across your website and social media channels. Increasing brand awareness can be difficult when you don’t know where to start. You might even find yourself asking, “How can I use the resources that I have around me to make my brand the best it can be?” In fact, a lot of the tools and knowledge you can use are right at your fingertips, and most of them are free to access. Brand awareness starts with the idea that your target market trusts your brand and relates to your messaging. Audiences often respond better to brand messaging when they feel they are consuming informative content and not trying to be sold something.