Thinking about a new company website project and have high expectations for how quickly it’s going to get launched? There are many factors that play into how quickly your site will go from idea to live, but a solid process to get you from point A to point B surely helps. To make sure you can hit your timeline goals, make sure to avoid these 5 sure-fire ways to de-rail your website project:

You’ve identified that you need to take your company’s brand awareness and sales to the next level. You start considering the options and begin looking at all of the different avenues to get you there. You do some research and start to hear a lot of buzzwords: inbound marketing, content marketing, social media marketing, search engine optimization (SEO), search engine marketing (SEM), and the list goes on. Then, you start getting varied opinions on where you should focus your resources and what will get you the greatest results. What is the right mix and who is the right person to get it done? As you weigh the options, consider the top benefits of hiring an agency to supplement your marketing team:

Many of us hate that dreaded situation where you have to walk into your boss’ office and ask for money. The reality is though, if you go in armed with the supporting data to make a strong case, you’re much more likely to get the result you’re looking for. If you can prove the return on investment, the conversation changes from unpredictable, to a near surefire win. 

We’ve created a ROI calculator to help you justify to your team why you should be investing budget in inbound marketing. Here are the 7 steps to getting the data you’ll need to craft that winning pitch:

We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth continuing. But then why is it that 56% of businesses aren’t equipped to successfully measure the ROI of one of the biggest sales drivers – marketing?

When we start inbound marketing with a new client, it’s really common to hear concerns about what’s going to drive leads for their business. The truth is, each and every business is different – and should be treated that way. But, there are most definitely some common principles that you should follow regardless of the industry you’re in, or how different your business is, to create killer top of the funnel offers that turn your visitors into leads:

1. Know Your Target Buyer & Tailor Your Content to Them

To get started, you have to know who you’re trying to attract and what the problem is that they’re encountering. Here’s an example to help show what I mean:

If you’re like many of our clients, you are completely on board with how important it is to keep your content fresh and relevant, so you’re blogging on a regular basis to increase your online clout. (If not… let’s talk!). But, regardless of how fantastic a writer you are, or how often you do it, you’re bound to get that dreaded writers block at some point. You know the feeling… the blank white page stares back at you… offering little but an impatient stare in return. Here’s 10 ways to get past it – and quickly – so you can get your post done and move on to bigger things:

1. Recount your week

Think back over the experiences you’ve had over the past week – meetings, presentations, conference calls, events, etc. I guarantee there’s at least one nugget of interesting content you heard or discussed. Take that one interesting piece and explain it to your audience.