Share this
What is a HubSpot Certified Partner?
by Erin Kerrigan on Thu, Jan 10, 2013 @ 01:56
As a HubSpot Certified inbound marketing agency, we got a lot of questions around what that really means. And why is it important to a company seeking an online marketing partner?
As marketers, we’re continually asked to provide an ROI on our activities and to pinpoint the strategies and tactics that work, versus those that don’t, in an effort to hone our skills and make our companies more successful. At the end of the day, if our marketing activities aren’t bringing in the leads and ultimately customers that our companies need to be successful, our line of business is at risk for being eliminated. So not only are we responsible for creating and implementing new and innovative marketing materials online and off, but we have to be able to prove which of those are generating leads and bringing in customers.
This is where HubSpot comes into play. For those not familiar, HubSpot is an inbound marketing software designed for marketers to integrate online lead generation funnels and tracking with their websites (among some other cool bells and whistles). It’s an all-in-one solution that saves time on the implementation of these inbound marketing strategies and consolidates the tracking that truly affects your ROI. It’s one of the many tools we use with our clients to effectively implement their online marketing and lead generation strategies and provide the detailed reporting the CEOs and Marketing Directors we’re working with are looking for.
Like any other great tool, just because you have access to HubSpot doesn’t mean you’re going to be wildly successful using it. There’s strategy and a process around implementing a robust tool like this and experience really goes a long way. Consider the last technology-based tool you learned. Regardless of how tech savvy you are, there’s always some degree of a learning curve to understanding and then mastering the tool to see its full potential.
A HubSpot Certified Partner helps (or completely alleviates) this learning curve for you. We ensure you get up and running as quickly and smoothly as possible, allowing you to reap the benefits as soon as possible.
To become a HubSpot Certified Partner, an agency must complete extensive training with the HubSpot agency training team. This training consists of over 25 hours of educational sessions and workshops to ensure the partner has a full understanding of: inbound marketing principles and how to create and manage successful inbound marketing campaigns for our clients. Additionally, HubSpot Certified Partners learn HubSpot’s best practice tips and tricks and tools for optimal performance. With over six years of experience and thousands of implementations under their belt, HubSpot has a ton of these best practices that they share to help make new campaign implementations smooth and effective.
When you hire a HubSpot Certified Partner agency, you can rest assured you’re in good hands. They bring to the table this rich background of training as well as their own past experiences with clients. Your account team will be ready to tackle the unique challenges of setting up your inbound marketing campaign, interpreting your metrics for success, and helping you to hit your online lead generation goals.
Want another level of reassurance?
In addition to the agency stamp of approval provided by the HubSpot Certified Partner badge, HubSpot also certifies individuals through additional training and an exam. Only after you pass this exam can you earn this Inbound Certified Professional badge. This certification is another great indicator to look for to see if the firm you’re talking with has a fully certified team. At SyncShow Interactive, our entire team is HubSpot Certified, ensuring clients have a seamless HubSpot experience, from initial kickoff, through the implementation and well beyond - regardless of who they’re working with.
Share this
- Inbound Marketing (126)
- Manufacturing (82)
- Lead Generation (70)
- Website Design & Development (58)
- Social Media (46)
- Online Brand Strategy (38)
- eCommerce (33)
- B2B Marketing (28)
- Expert Knowledge (28)
- Digital Marketing (26)
- Company Culture (22)
- Content Marketing (16)
- Customer Experience (15)
- Metrics & ROI (15)
- Search Engine Optimization (15)
- Marketing and Sales Alignment (12)
- Transportation and Logistics (10)
- Content Marketing Strategy (9)
- Email Marketing (9)
- SyncShow (9)
- Digital Sales (8)
- Lead Nurturing (8)
- Digital Content Marketing (7)
- Mobile (7)
- Brand Awareness (6)
- General (5)
- Digital Marketing Data (4)
- Video Marketing (4)
- LinkedIn (3)
- Professional Services (3)
- Transportation Insights (3)
- Demand Generation (2)
- News (2)
- PPC (2)
- SEO (2)
- SSI Delivers (2)
- Account-Based Marketing (1)
- Facebook (1)
- High Performing Teams (1)
- Instagram (1)
- KPI (1)
- Marketing Automation (1)
- Networking (1)
- Paid Media (1)
- Retargeting (1)
- StoryBrand (1)
- Storytelling (1)
- Synchronized Inbound (1)
- Value Proposition (1)
- October 2024 (2)
- September 2024 (4)
- August 2024 (4)
- July 2024 (1)
- June 2024 (1)
- May 2024 (4)
- April 2024 (1)
- March 2024 (3)
- January 2024 (2)
- December 2023 (4)
- November 2023 (3)
- October 2023 (1)
- September 2023 (4)
- August 2023 (3)
- July 2023 (2)
- June 2023 (2)
- August 2022 (2)
- July 2022 (2)
- June 2022 (1)
- March 2022 (2)
- February 2022 (1)
- January 2022 (2)
- October 2021 (1)
- June 2021 (1)
- May 2021 (1)
- March 2021 (1)
- December 2020 (1)
- October 2020 (2)
- September 2020 (1)
- August 2020 (3)
- July 2020 (3)
- June 2020 (4)
- May 2020 (2)
- April 2020 (3)
- March 2020 (9)
- February 2020 (5)
- January 2020 (6)
- December 2019 (5)
- November 2019 (7)
- October 2019 (6)
- September 2019 (8)
- August 2019 (5)
- July 2019 (5)
- June 2019 (3)
- May 2019 (2)
- April 2019 (1)
- March 2019 (2)
- February 2019 (1)
- January 2019 (2)
- November 2018 (1)
- October 2018 (1)
- September 2018 (1)
- August 2018 (1)
- May 2018 (2)
- March 2018 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (1)
- August 2017 (2)
- July 2017 (2)
- May 2017 (1)
- April 2017 (1)
- February 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (8)
- October 2016 (7)
- September 2016 (2)
- August 2016 (2)
- July 2016 (6)
- June 2016 (3)
- May 2016 (4)
- April 2016 (6)
- March 2016 (6)
- February 2016 (7)
- January 2016 (7)
- December 2015 (6)
- November 2015 (2)
- October 2015 (3)
- September 2015 (2)
- August 2015 (4)
- July 2015 (9)
- June 2015 (9)
- May 2015 (8)
- April 2015 (8)
- March 2015 (9)
- February 2015 (7)
- January 2015 (8)
- December 2014 (7)
- November 2014 (7)
- October 2014 (5)
- September 2014 (4)
- August 2014 (4)
- July 2014 (5)
- June 2014 (4)
- May 2014 (5)
- April 2014 (4)
- March 2014 (7)
- February 2014 (9)
- January 2014 (7)
- August 2013 (2)
- July 2013 (4)
- June 2013 (6)
- May 2013 (7)
- April 2013 (7)
- March 2013 (8)
- February 2013 (5)
- January 2013 (7)
- December 2012 (4)
- November 2012 (4)
- October 2012 (2)
- September 2012 (1)
- July 2012 (1)
- April 2012 (4)
- March 2012 (5)
- February 2012 (2)
- January 2012 (3)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- March 2011 (1)
- February 2011 (1)
- December 2010 (2)
- November 2010 (3)
- August 2010 (1)
- July 2010 (1)
- May 2010 (2)
- April 2010 (1)
- January 2010 (1)