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Topics: eCommerce Inbound Marketing Lead Generation

As a HubSpot Certified inbound marketing agency, we got a lot of questions around what that really means. And why is it important to a company seeking an online marketing partner?

As marketers, we’re continually asked to provide an ROI on our activities and to pinpoint the hubSpotCertifedPartner resized 600 strategies and tactics that work, versus those that don’t, in an effort to hone our skills and make our companies more successful. At the end of the day, if our marketing activities aren’t bringing in the leads and ultimately customers that our companies need to be successful, our line of business is at risk for being eliminated. So not only are we responsible for creating and implementing new and innovative marketing materials online and off, but we have to be able to prove which of those are generating leads and bringing in customers.

This is where HubSpot comes into play. For those not familiar, HubSpot is an inbound marketing software designed for marketers to integrate online lead generation funnels and tracking with their websites (among some other cool bells and whistles). It’s an all-in-one solution that saves time on the implementation of these inbound marketing strategies and consolidates the tracking that truly affects your ROI. It’s one of the many tools we use with our clients to effectively implement their online marketing and lead generation strategies and provide the detailed reporting the CEOs and Marketing Directors we’re working with are looking for.

Like any other great tool, just because you have access to HubSpot doesn’t mean you’re going to be wildly successful using it. There’s strategy and a process around implementing a robust tool like this and experience really goes a long way. Consider the last technology-based tool you learned. Regardless of how tech savvy you are, there’s always some degree of a learning curve to understanding and then mastering the tool to see its full potential.

A HubSpot Certified Partner helps (or completely alleviates) this learning curve for you. We ensure you get up and running as quickly and smoothly as possible, allowing you to reap the benefits as soon as possible.

To become a HubSpot Certified Partner, an agency must complete extensive training with the HubSpot agency training team. This training consists of over 25 hours of educational sessions and workshops to ensure the partner has a full understanding of: inbound marketing principles and how to create and manage successful inbound marketing campaigns for our clients. Additionally, HubSpot Certified Partners learn HubSpot’s best practice tips and tricks and tools for optimal performance. With over six years of experience and thousands of implementations under their belt, HubSpot has a ton of these best practices that they share to help make new campaign implementations smooth and effective.

When you hire a HubSpot Certified Partner agency, you can rest assured you’re in good hands. They bring to the table this rich background of training as well as their own past experiences with clients. Your account team will be ready to tackle the unique challenges of setting up your inbound marketing campaign, interpreting your metrics for success, and helping you to hit your online lead generation goals.

Want another level of reassurance?

InboundCertificationBadge resized 600In addition to the agency stamp of approval provided by the HubSpot Certified Partner badge, HubSpot also certifies individuals through additional training and an exam. Only after you pass this exam can you earn this Inbound Certified Professional badge. This certification is another great indicator to look for to see if the firm you’re talking with has a fully certified team. At SyncShow Interactive, our entire team is HubSpot Certified, ensuring clients have a seamless HubSpot experience, from initial kickoff, through the implementation and well beyond - regardless of who they’re working with.

Read Our Guide to Getting  Started with Inbound

Erin Kerrigan

Written by Erin Kerrigan

Erin Kerrigan is a Vice President at SyncShow who loves to work with our team and clients to bring strategies to life and deliver awesome results. She’s a home-remodeler, yogi, paddle boarder, and best-of-all, wife and mommy.

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