Business websites are the most important components and the focal points of every company’s online marketing strategy. Given its importance, it is surprising to hear that one third of visitors to manufacturing websites rate them as “very bad” (joint study by Google and ThomasNet). But that’s not all: two thirds of visitors also say that they never return after having a bad user experience.
Every manufacturer, needless to say, wants to sell as many products as possible. In order to do so, they must first meet the basic criterion – creating great products. In the past, companies that produced quality goods could earn a profit. Nowadays, manufacturers must find other ways to create advantages that will win them sales in the context of the constantly growing global competition. Enter customer service.
On average, our brain only weighs three pounds and makes up only two percent of our body mass, yet a hundred billion neurons with 100,000 miles of blood vessels and capillaries are pumping a pint and a half of blood through this vital organ every minute of our lives.
That being said, there are plenty of ways that we can utilize our knowledge of human psychology and how customer’s expectations, emotions and behaviors can make an impact in the success of your manufacturing business.
For B2B businesses with a very long sales cycle, understanding how to cater specifically to their target audience is of essence.
A Frost & Sullivan report indicates that B2B along with retail eCommerce is likely to hit $12 trillion in sales globally by 2020. Though this number also includes electronic data interchange (EDI), it is expected that non-EDI B2B eCommerce transactions will be growing into the trillions in the next few years. In fact, the eCommerce transactions in the non-EDI B2B sector were over $600B in 2013.
The visual age is upon us. Society is rapidly converting from verbal and written communication to visual platforms. Whether this conversion is a result of an increasingly lazy society or simply the lack of time to process lengthy articles, people are more apt to watch a video because all the information is provided with minimal effort on the viewer’s part.
What used to be a pound or telephone button is now a way to communicate across the World Wide Web. We now connect with others searching similar topics through social media via one character, a hashtag.
There are many ways to apply the hashtag and it is very important in today’s business world because it permits subjects to be indexed. The hashtag allows for better optimized search, making it easier than ever before for people to find what they're looking for. Better optimization permits businesses and their subjects to receive more recognition.
Having worked in outbound marketing for two years, my experience at SyncShow has completely opened my eyes to the different facets of marketing and helping businesses to generate customers. It is no easy task to gain customers, but taking an inbound marketing approach can help to make it easier. When I first heard of inbound marketing, I had one big question: what is it and how is it more effective than the traditional outbound marketing? I have 5 ways that inbound marketing is different from the run-of-the-mill advertising, and generates better sales results.
